Product Market Fit Bootcamp

PROJECT: Complete and Share your PMF Baseline Scorecard

PRE-WORK: Why PMF is Hard (9 min)

PRE-WORK: What are the five common PMF pitfalls (4 min)

PRE-WORK: Intro to PMF Five Factors Framework (10 min)

PRE-WORK: How good is your PMF today (2 min)

PRE-WORK: Power of sharp questions (6 min)

PRE-WORK: How to score your customer factor (10 min)

PRE-WORK: How to score your product factor (8 min)

PRE-WORK: How to score your category factor (12 min)

PRE-WORK: How to score your go-to-market factor (9 min)

PRE-WORK: How to score your talent factor (10 min)

PRE-WORK: How to summarize your PMF baseline scorecard (2 min)

PRE-WORK: How to navigate PMF (6 min)

REFERENCE: PMF Five Factors Framework SUMMARY

REFERENCE: FREE video course for scoring your PMF baseline

PROJECT: Complete and share your Customer Factor Calibration

PRE-WORK: Intro to calibrating Hungry Customer ~ 4 min

PRE-WORK: Establish your software stack ~ 4 min

PRE-WORK: Identify your customer archetypes ~ 15 min

PRE-WORK: Map relevant value frameworks ~ 8 min

PRE-WORK: Anchor in the right value drivers ~ 4 min

PRE-WORK: Summarize your ideal Hungry Customer ~ 2 min

PRE-WORK | READ: Who is the Customer in Business Marketing?

PRE-WORK | READ: Four Customer Archetypes Across All B2B Software

PRE-WORK | READ: Who Are Your Champions?

REFERENCE | Hungry Customer SUMMARY

OPTIONAL: Creating Champion Developers

OPTIONAL: The Only Two Ways to Attract Customers

PROJECT: Complete and share Product Factor Calibration

PRE-WORK: Intro - how to calibrate for Magical Product ~ 5 min

PRE-WORK: Begin with your product "secret" ~ 4 min

PRE-WORK: Select the canonical use case ~ 11 min

PRE-WORK: Identify your brand insight ~ 3 min

PRE-WORK: Build your product offering ~ 8 min

PRE-WORK: EXAMPLES from various companies of their Product elements ~ 16 min

PRE-WORK: Define your brand promise ~ 4 min

PRE-WORK: Check alignment - is your brand promise bold? ~ 2 min

PRE-WORK: Consider GTM trade offs of your product offering ~ 11 min

PRE-WORK: EXAMPLES of various companies GTM tradeoffs ~ 8 min

PRE-WORK: Summarize your Magical Product ~ 1 min

PRE-WORK | READ: Elements of a Tech Brand Story ~ 10 min

PRE-WORK | READ: Product vs. Offering: What's the Difference ~ 10 min

REFERENCE: Magical Product SUMMARY

PROJECT: Complete and share Category Factor Calibration

PRE-WORK: Why categories matter ~ 6 min

PRE-WORK: Intro to how to calibrate for new game ~ 4 min

PRE-WORK: Define your current category ~ 6 min

PRE-WORK: How to set a new game in category ~ 3 min

PRE-WORK: Find a novel insight ~ 4 min

PRE-WORK: Generate a contrarian POV ~ 6 min

PRE-WORK: Determine how contrarian POV changes criteria ~ 9 min

PRE-WORK: Segment by contrarian POV ~ 3 min

PRE-WORK: Target early adopters ~ 6 min

PRE-WORK: Position POV to Product ~ 4 min

PRE-WORK: CASE STUDY New Game Play - Apigee Inc. ~ 9 min

SPECIAL EDITION: Creating a NEW game in a NEW category ~ 7 min

PRE-WORK | READ: What's your category game? ~ 15 min

PRE-WORK | READ: Playing a new game in category ~ 10 min

REFERENCE: What's your category game SUMMARY

SPECIAL RECORDING - More detailed steps on how to create a contrarian POV in AI

PROJECT: Create your brand value story

PRE-WORK: Intro - Brand story ~ 8 min

PRE-WORK 2: Building your story blocks ~ 5 min

PRE-WORK 3: Structuring your story ~ 7 min

PRE-WORK 4: Mapping story to customer journey ~ 12 min

PRE-WORK: Why your story needs to change as you grow ~ 7 min

PRE-WORK: How to evolve your story as you grow ~ 7 min

PRE-WORK: Brand story - key takeaways ~ 4 min

PRE-WORK | READ: Elements of Tech Brand Story ~ 10 min

PRE-WORK | READ: Google Cloud Brand Case Study ~ 10 min

PRE-WORK | READ: Brand Stories & Hero's Journey ~ 10 min

BONUS | READ: Interview, Brand Head, Google Cloud ~ 10 min

REFERENCE: Does your Brand Story have a Spine?

PROJECT: Complete and share GTM Factor Calibration

PRE-WORK: Intro - how to calibrate for Repeatable GTM ~ 3 min

PRE-WORK: Assess your customer intensity ~ 5 min

PRE-WORK: Consider GTM trade offs of your product offering ~ 11 min

PRE-WORK: EXAMPLES of GTM trade offs by companies ~ 8 min

PRE-WORK: Build your GTM strategy ~ 10 min

PRE-WORK: Prioritize your direct GTM path ~ 5 min

PRE-WORK: Map your user and buyer transformation journeys ~ 8 min

PRE-WORK: Determine user and buyer GTM metrics ~ 1 min

PRE-WORK: Adding channel pathways ~ 5 min

PRE-WORK: Managing multiple GTMs ~ 3 min

PRE-WORK: Two GTM alignment checks ~ 3 min

PRE-WORK: Summarize Repeatable GTM ~ 1 min

PRE-WORK | READ: Orchestrating Three Pathways into Business Customers ~ 10 min

PRE-WORK | READ: A Pattern For Account Led Growth Relationships ~ 10 min

PRE-WORK | READ: A Pattern For Product Led Growth Relationships ~ 10 min

PRE-WORK | READ: Patterns For Channel Led Growth Relationships 10 min

PRE-WORK | READ: Why Bridging Across Growth Pathways Is Hard ~ 10 min

REFERENCE: Customer Relationship Intensity SUMMARY

REFERENCE: Repeatable GTM SUMMARY

PROJECT: Complete and share Talent Factor Calibration

PRE-WORK: Intro to calibrating for Ready Talent ~ 6 min

PRE-WORK | Founder Category Fit ~ 5 min

PRE-WORK | CTO Product Fit ~ 3 min

PRE-WORK | GTM Lead to Pathway Fit ~ 4 min

PRE-WORK | Customer relationship roles fit ~ 9 min

PRE-WORK | Summarize your Ready Talent ~ 4 min

PRE-WORK | READ: What is customer relationship equity? ~ 15 min

BONUS: Towards a customer relationship model ~ 15 min

PROJECT: How to build & test PMF risk mitigation plan

PRE-WORK 1: Intro to PMF risk mitigation plan ~ 4 min

PRE-WORK 2: Develop story validation plan ~ 4 min

PRE-WORK 3: How to mitigate each key risk factor ~ 13 min

REFERENCE: PMF Risk Mitigation Plan SUMMARY

PROJECT: FINAL CUT_PMF Five Factors Scorecard + Path Forward

READ: So you want to find PMF in the U.S.? ~ 15 min

FREE - 30 min Mini-video course to score your U.S. fitness hypothesis

SPECIAL OFFER: PMF Essentials for Entering the U.S. Market ~ 4 hour video course