Product Market Fit Bootcamp


(6 ratings)


5 Weeks


Cohort-based Course

Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework 

Hosted by

Anurag Wadehra

ex-Google, P&G, CMO @ 2 public SaaS co., Founder or operator @ 6 tech startups

Course overview

Gain insights to sharpen your product market fit - and execute smarter

Top rated by tech founders & product managers from U.S., U.K., Israel and India.

Avg rating 9.1/10 across 4 cohorts ~ 25 students [2 cohorts outside of Maven]


Many early stage companies hustle to find product market fit hoping to get lucky. They launch the tech, get a bunch of early customers - and hope that they find the market. Hustle without a plan, hope without a strategy, doesn’t work. 

This bootcamp offers an alternative.

Master the PMF Five Factors Framework, a market driven structured approach to:

1. Figure out the right customer to target

2. Position your product offering, not just tech

3. Establish your category point of view

4. Lay out your go-to-market pathways

5. Assess the key talent you need 

Tie it all together with a plan ready to test in the market. 

This cohort-based course includes live teaching, videos & worksheets, peer feedback and solo projects to level up your entire PMF plan.

This course is for you IF...


You're an early or growth stage B2B Tech Founder who knows the hustle.

You need to speed up your PMF plan for lean times.


You’re a Product Leader that has a product [MVP] in a competitive market - but not enough customer traction yet.


You’re a GTM Leader (Sales or Marketing) with early customers.

Though you are not sure of the ideal profile or the best GTM to reach them.

Build a clear PMF plan and execute with confidence

A clear assessment of your current PMF

You will have a baseline understanding & score of your current PMF - what's good, what's not. You will uncover key risks in your plan that you should address.

A new customer & company story

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

An actionable PMF plan - ready to execute

You will have a smarter PMF plan ready to test in market that reduces your key risks of failure

What CEOs | Tech Founders are saying

        This course helped me stitch everything together. The most important part - it brought clarity.
Saurabh Moody

Saurabh Moody

Founder & Chief Data Scientist - Super AI
        This course has shown me how to look beyond the product factor and into the GTM & Category factors.
Radhika Advani

Radhika Advani

Product Manager - Google
        I am more structured in my thinking and have built more conviction in how to approach our search for PMF.
Hannah Seiber

Hannah Seiber

Co-Founder & CEO - Artyc
        The structured framework for evaluating PMF and the supporting material/pre-work …allowed me to self-learn and prepare.
Amir Shub

Amir Shub

Founder & CEO - Celero
        Not many founders have gone thru this much rigor in PMF. They absolutely need to.
Navneet Singh

Navneet Singh

Co-Founder & CEO -
        Ability to clearly/consciously think about the five factors and how they come together.
Satya Sree Akella

Satya Sree Akella

VP LEGAL - RuleZero Technologies
        Dramatically helped with every aspect of our company, and subsequently, with fundraising.
Nawar Alsafar

Nawar Alsafar

Co-Founder & CEO - Bytez
        Clarity, Confidence, and Discipline in how to execute quickly and reach PMF.
Noemi Kis

Noemi Kis

Founder & CEO - Monittor
        A blueprint for navigating the future of the product and how to communicate the value.
Vinay Mamidi

Vinay Mamidi

Founder - Whiteswan Security
        This is not a playbook from a limited perspective; the framework is broad…in an easily understandable format.
Sekhar Rao

Sekhar Rao

Founder & CEO - AShield
A pattern of wavy dots
Join an upcoming cohort

Product Market Fit Bootcamp

Cohort 4

$750 USD


Nov 6—Dec 8, 2023

Application Deadline

Nov 6, 2023


Bulk purchases

Meet your instructor

Anurag Wadehra

Anurag Wadehra

Growth Coach & Advisor

I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble

Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business. 

I’ve done six startups ranging from zero-$100MM+

I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health]. 

Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As

You can find my thinking at Growth Matters newsletter

Why I started this course 

In my experience, entrepreneurs take on the PMF challenge in two ways. An inside-out approach: build an MVP and then test it with a few users or customers. Or outside-in: find a few customers and build what they want. Both have their blind spots. 

I’ve created this course based on my experience in combining inside-out and outside-in approaches which speed up market discovery and reduce risks.

I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.

Free resource

Find out how good is your PMF today?

How confident are you in your PMF plan? Have you been trying to find PMF for a while? And you are not sure if you are making progress as fast as you should?

Here is a 90-minute video course + WORKSHEET, based on PMF Five Factors Framework.

By the end of this self-paced FREE course ($99 value), you will have a baseline PMF scorecard for your

  • Customer Factor
  • Product Factor
  • Category Factor
  • GTM Factor
  • Talent Factor

You will know where you stand today - and which key areas to focus on.

Take FREE video course

Course syllabus


Setting Baseline: Find how good is your PMF today

Learn the PMF five factor framework (customer, product, category, GTM and talent).

  1. Learn why a structured approach to PMF matters
  2. Practice the sharp questions to get familiar with PMF Five Factors Framework 
  3. Create your Baseline PMF Scorecard, using the framework   

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to score your baseline PMF


CALIBRATE: Who is your Hungry Customer?

  • Establish where your product fits in the software (tech) stack
  • Map your customer subtypes for buyers and users
  • Identify relevant value frameworks for each customer subtype
  • Build value drivers for each customer subtype

Summarize your Hungry Customer archetype 

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your CUSTOMER Factor


CALIBRATE: What is your Magical Product?

Define your Magical Product

  1. Discover your Brand Insight
  2. Define your Brand Promise
  3. Differentiate your Offering

Summarize your Magical Product

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your PRODUCT Factor


CALIBRATE: Where is your New Game in Category?

Set and play a New Game in Category

  • Create your contrarian POV
  • Define your change criteria
  • Paint an inevitable future
  • Identify an early adopter segment

Summarize your New Game in Category

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your CATEGORY Factor


CALIBRATE: How to find Repeatable GTM?

Determine your GTM pathways

  • Find your customer orientation (intensity)
  • Set you GTM strategy
  • Choose primary pathway (PLG, ALG, etc.)
  • Choose your channel pathways, as necessary

Summarize your Repeatable GTM

  • Short list top GTM pathways, sequencing and metrics

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your GTM factor


CALIBRATE: With whom to build Ready Talent?   

Ready your team & talent for PMF

  • Ensure Founder to Category fit
  • Ensure CTO to Product fit
  • Ensure GTM Lead to Pathway fit
  • Prepare for key customer relationships

Summarize your Ready Talent

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your TALENT Factor


HOW TO: Create & test your value story

  • Assemble your story building blocks from calibration
  • Create your brand value story (positioning)
  • Build your value story test plan

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to create your VALUE story


HOW TO: Build & test your PMF risk mitigation plan

Learn a risk mitigation framework and apply to:

  • Identify key uncertainties (known & unknown) for each factor
  • Define the information & insights needed to lower risks for each factor
  • Build PMF sprint plan to execute in-market

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to build your PMF Risk Mitigation Plan


Final Cut: Testable PMF Calibration

  • Assess your final cut PMF calibration
  • Compare to your baseline calibration
  • Get ready for in-market sprint

PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your next PMF sprint

Course Schedule

~ 16-20 hours in total over 4 weeks
  • Four Week Course: 6 Nov-6 Dec'23 [Skips Thanksgiving Week]

    8 X One-hour long live sessions

    ~ 1-hour of async material beforehand (videos + readings)

    ~ 1-hour live session

    • Recap of async materials
    • Group Exercises
    • Solo Worksheets & Projects
    • Case Studies
    • Q&A

    ~ Bonus materials (optional)

  • Monday & Wednesday

    8-9 am Pacific Standard

    2 live sessions per week with instructor and peers

  • Async pre-work (videos & readings) before each session

    ~ 1 hour per class

    You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session.

    We recap the material briefly in class but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress on your PMF.

  • Bite-size Solo Projects

    ~ 1 hour per week

    • You will get WORKSHEETS for each module to improve your PMF plan - in private.
    • You are expected to share your insights & get feedback from your peers in class.
    • While not mandatory, you are expected to share your updated PMF plan in the last session.

Frequently Asked Questions

What happens if I can’t make a live workshop session?
I work full-time, what is the expected time commitment?
How is the course different from the material in your Growth Matters blog
What’s the refund policy?
Can I expense this course?
Free resource

Intro to PMF Five Factors Framework ~ 10 min video

Most founders hustle to find PMF - and take too long.

A market based structured approach is possible for PMF - called Five Factors Framework - which can lower risk and speed up your time to success.

The PMF Bootcamp is an intensive workshop where I teach how to break down your plan for each factor - customer, product, category, GTM and talent - and rebuild for market testing.

Learn the core concept of PMF Five Factors Framework in this 10-min video.

View this FREE video
A pattern of wavy dots

Still not sure about the course?

Email me at for a FREE 15-min call to figure out whether this bootcamp is for you.

100% Risk Free Investment

100% Risk Free Investment


If you attend the sessions, actively participate, and still don’t find the course valuable, we’ll happily refund your full payment until 7 days after the end of the course.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You will have frameworks and worksheets to guide you. You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Enroll as a group with your co-founder, product manager or marketer - for deeper PMF alignment. Email me

A pattern of wavy dots
Join an upcoming cohort

Product Market Fit Bootcamp

Cohort 4

$750 USD


Nov 6—Dec 8, 2023

Application Deadline

Nov 6, 2023


Bulk purchases

$750 USD




5 Weeks