Product Market Fit Bootcamp

4.6

(17 ratings)

·

4 Weeks

·

Cohort-based Course

Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework 

Previously at

Google

Course overview

Gain insights to sharpen your product market fit - and execute smarter

Top rated by tech founders & product managers from U.S., U.K., Israel and India.


Rated Top 50 Maven Course!

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Many early stage companies hustle to find product market fit hoping to get lucky. They launch the tech, get a bunch of early customers - and hope that they find the market. Hustle without a plan, hope without a strategy, doesn’t work. 


This bootcamp offers an alternative.


Master the PMF Five Factors Framework, a market driven structured approach to:


1. Figure out the right customer to target

2. Position your product offering, not just tech

3. Establish your category point of view

4. Lay out your go-to-market pathways

5. Assess the key talent you need 


Tie it all together with a plan ready to test in the market. 


This cohort-based course includes live teaching, videos & worksheets, peer feedback and solo projects to level up your entire PMF plan.

This course is for you IF...

01

You're an early or growth stage B2B Tech Founder who knows the hustle.


You need to speed up your PMF plan for lean times.

02

You’re a Product Leader that has a product [MVP] in a competitive market - but not enough customer traction yet.

03

You’re a GTM Leader (Sales or Marketing) with early customers.


Though you are not sure of the ideal profile or the best GTM to reach them.

Build a clear PMF plan and execute with confidence

A clear assessment of your current PMF

You will have a baseline understanding & score of your current PMF - what's good, what's not. You will uncover key risks in your plan that you should address.

A new customer & company story

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

An actionable PMF plan - ready to execute

You will have a smarter PMF plan ready to test in market that reduces your key risks of failure

This course includes

8 interactive live sessions

Lifetime access to course materials

102 in-depth lessons

Direct access to instructor

9 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Aug 5—Aug 11

    Week dates are set to instructor's time zone

    Events

    • Aug

      5

      PMF Bootcamp Orientation & Baseline PMF Score

      Mon, Aug 5, 3:00 PM - 4:00 PM UTC

    • Aug

      8

      WORKSHOP: How to calibrate for Hungry Customer

      Thu, Aug 8, 3:00 PM - 4:00 PM UTC

  • Week 2

    Aug 12—Aug 18

    Week dates are set to instructor's time zone

    Events

    • Aug

      12

      WORKSHOP: How to calibrate for Magical Product

      Mon, Aug 12, 3:00 PM - 4:00 PM UTC

    • Aug

      15

      WORKSHOP: How to calibrate for New Game in Category

      Thu, Aug 15, 3:00 PM - 4:00 PM UTC

  • Week 3

    Aug 19—Aug 25

    Week dates are set to instructor's time zone

    Events

    • Aug

      19

      WORKSHOP: How to build your Brand Value Story

      Mon, Aug 19, 3:00 PM - 4:00 PM UTC

    • Aug

      22

      WORKSHOP: How to calibrate for Repeatable Go-to-Market

      Thu, Aug 22, 3:00 PM - 4:00 PM UTC

  • Week 4

    Aug 26—Aug 30

    Week dates are set to instructor's time zone

    Events

    • Aug

      26

      WORKSHOP: How to calibrate for Ready Talent & prepare PMF Risk Mitigation Plan

      Mon, Aug 26, 3:00 PM - 4:00 PM UTC

    • Aug

      29

      FINAL CUT: Review of your PMF story and test plan

      Thu, Aug 29, 3:00 PM - 4:00 PM UTC

  • Post-Course

    Modules

    • Free preview

      FREE PMF Clinic with Anurag + special offers

    • Free preview

      SETTING YOUR BASELINE: Find how good is your PMF today

    • Free preview

      CALIBRATE: Who is your Hungry Customer?

    • Free preview

      CALIBRATE: What is your Magical Product?

    • Free preview

      CALIBRATE: Where is your New Game in Category?

    • Free preview

      HOW TO: Create & test your value story

    • Free preview

      CALIBRATE: How to find Repeatable GTM?

    • Free preview

      CALIBRATE: With whom to build Ready Talent?

    • HOW TO: Build & test your PMF risk mitigation plan

    • Your Final Cut: Testable PMF Calibration

  • Bonus

    Modules

    • Free preview

      FREE RESOURCES: How to Enter the U.S. market

4.6

(17 ratings)

What students are saying

Confidence & Clarity to Execute on PMF

A clear assessment of your current PMF

You will have a baseline understanding & score of your current PMF - what's good, what's not.

A new customer & company story

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

A actionable PMF plan - ready to execute

You will have a PMF plan ready to test with in market, based on calibration of what you know and what you need to find out.

What CEOs | Tech Founders are saying

        This course helped me stitch everything together. The most important part - it brought clarity.
Saurabh Moody

Saurabh Moody

Founder & Chief Data Scientist - Super AI
        This course has shown me how to look beyond the product factor and into the GTM & Category factors.
Radhika Advani

Radhika Advani

Product Manager - Google
        I am more structured in my thinking and have built more conviction in how to approach our search for PMF.
Hannah Seiber

Hannah Seiber

Co-Founder & CEO - Artyc
        The structured framework for evaluating PMF and the supporting material/pre-work …allowed me to self-learn and prepare.
Amir Shub

Amir Shub

Founder & CEO - Celero
        Not many founders have gone thru this much rigor in PMF. They absolutely need to.
Navneet Singh

Navneet Singh

Co-Founder & CEO - StepFunction.ai
        Ability to clearly/consciously think about the five factors and how they come together.
Satya Sree Akella

Satya Sree Akella

VP LEGAL - RuleZero Technologies
        Dramatically helped with every aspect of our company, and subsequently, with fundraising.
Nawar Alsafar

Nawar Alsafar

Co-Founder & CEO - Bytez
        Clarity, Confidence, and Discipline in how to execute quickly and reach PMF.
Noemi Kis

Noemi Kis

Founder & CEO - Monittor
        A blueprint for navigating the future of the product and how to communicate the value.
Vinay Mamidi

Vinay Mamidi

Founder - Whiteswan Security
        This is not a playbook from a limited perspective; the framework is broad…in an easily understandable format.
Sekhar Rao

Sekhar Rao

Founder & CEO - AShield
A pattern of wavy dots
Join an upcoming cohort

Product Market Fit Bootcamp

Cohort 6

$950 USD

Dates

Aug 5—30, 2024

Application Deadline

Aug 5, 2024
|

Bulk purchases

Meet your instructor

Anurag Wadehra

Anurag Wadehra

Growth Coach & Advisor

I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble


Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business. 


I’ve done six startups ranging from zero-$100MM+


I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health]. 


Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As


You can find my thinking at Growth Matters newsletter www.anuragwadehra.com


Why I started this course 


In my experience, entrepreneurs take on the PMF challenge in two ways. An inside-out approach: build an MVP and then test it with a few users or customers. Or outside-in: find a few customers and build what they want. Both have their blind spots. 


I’ve created this course based on my experience in combining inside-out and outside-in approaches which speed up market discovery and reduce risks.


I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.

Free resource

Find out how good is your PMF today?

How confident are you in your PMF plan? Have you been trying to find PMF for a while? And you are not sure if you are making progress as fast as you should?


Here is a 90-minute video course + WORKSHEET, based on PMF Five Factors Framework.


By the end of this self-paced FREE course ($99 value), you will have a baseline PMF scorecard for your

  • Customer Factor
  • Product Factor
  • Category Factor
  • GTM Factor
  • Talent Factor


You will know where you stand today - and which key areas to focus on.

Take FREE video course

Course Schedule

~ 16-20 hours in total over 4 weeks
  • Monday & Thursday

    8-9 am Pacific Standard

    2 live sessions per week with instructor and peers

  • Four Week Course

    8 live sessions (total), 2 each week

    Before Each Live Session

    ~ Study 1-hour of async material beforehand (videos + readings) to learn concepts


    During Each Live Session

    ~ Engage in 1-hour live session

    • Recap of async materials
    • Group Exercises
    • Solo Worksheets & Projects
    • Case Studies
    • Q&A

    ~ Bonus materials (optional)

  • Async pre-work (videos & readings) before each session

    ~ 1 hour per class

    You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session.


    We recap the material briefly in class but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress on your PMF.

  • Bite-size Solo Projects

    ~ 1 hour per week

    • You will get WORKSHEETS for each module to improve your PMF plan - in private.
    • You are expected to share your insights & get feedback from your peers in class.
    • While not mandatory, you are expected to share your updated PMF plan in the last session.

Frequently Asked Questions

What happens if I can’t make a live workshop session?
I work full-time, what is the expected time commitment?
How is the course different from the material in your Growth Matters blog
What’s the refund policy?
Can I expense this course?
Free resource

Intro to PMF Five Factors Framework ~ 10 min video

Most founders hustle to find PMF - and take too long.


A market based structured approach is possible for PMF - called Five Factors Framework - which can lower risk and speed up your time to success.


The PMF Bootcamp is an intensive workshop where I teach how to break down your plan for each factor - customer, product, category, GTM and talent - and rebuild for market testing.


Learn the core concept of PMF Five Factors Framework in this 10-min video.

View this FREE video
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Still not sure about the course?


Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this bootcamp is for you.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You will have frameworks and worksheets to guide you. You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Enroll as a group with your co-founder, product manager or marketer - for deeper PMF alignment. Email me aw@anuragwadehra.com

A pattern of wavy dots
Join an upcoming cohort

Product Market Fit Bootcamp

Cohort 6

$950 USD

Dates

Aug 5—30, 2024

Application Deadline

Aug 5, 2024
|

Bulk purchases

$950 USD

4.6

(17)

·

4 Weeks