Course

First GTM Hire: B2B Outbound Automation Course

Amrutha Killada

AI GTM Leader for Startups

Build a Startup Outbound Engine with Clay and Launch Your GTM Career

In 2.5 weeks, build a Clay system that finds best-fit accounts, spots why they’d buy now, and sends grounded outreach exactly once. Real pipeline or a portfolio build to prove it, preparation for Clay’s Outbound certification.

Why this course matters

If you just landed your first GTM role at a startup, or you’re trying to break into one, and you’re expected to build pipeline from scratch with no team, no playbook and no proof you can do it yet, this is for you.

Every student builds in Clay on their own company’s data.

You leave with 3 working systems, built in order, each one feeding the next:

  1. Your data foundation. An ICP backed by real customer evidence, a scored account list, verified contacts, and a suppression list that keeps customers and open deals out.

  2. Your signal layer. Hiring, funding and champion job changes, verified, with a sourced “why now” on every account.

  3. Your outbound engine. Grounded messages sent once, synced to your CRM, with replies routed to the right person.

Approach:

  • Small cohort: 20 people max

  • 30% theory, 70% building on your own company’s data

  • 100% live sessions, plus Friday office hours

  • Ends with Clay’s Outbound Automation certification

What you’ll learn

In 2.5 weeks you build 3 outbound systems in Clay, prepare to earn Clay’s Outbound certification, and become a GTM hire startups trust.

  • Study a startup’s best customers to find what they have in common

  • Use that to decide which companies are worth contacting, with proof for each choice

  • Build a ranked list of those companies and the right people to reach at each

  • Spot clues that a company may be ready to buy, like new funding or a key hire

  • Double-check each clue so you’re not acting on bad information

  • Know who to contact this week, not just who might buy someday

  • Write outreach that mentions something real and specific about each person

  • Never accidentally email a current customer or the same person twice

  • Keep your emails out of spam folders

  • Set up the whole process in Clay so it updates itself instead of being redone by hand

  • Connect it to the tools a sales team already uses

  • Leave with a working system, not a slide deck

  • Walk someone through what you built and why you made each choice

  • Show results a founder or hiring manager can trust

  • Prepare for the questions hiring managers ask in interviews

  • Get certified in Outbound Automation, a credential only about half of skilled applicants earn

  • Add it to LinkedIn and get a public page anyone can verify

  • Get listed where companies hiring for these roles look first

Learn directly from Amrutha

Amrutha Killada

Amrutha Killada

Contact

GTM + AI Practitioner, Speaker and Educator

See all products from Amrutha

Who this course is for

  • SDRs and AEs looking to land a startup GTM role, build their own pipeline, and prove it with a working outbound system in Clay.

  • Marketers aiming to own pipeline, not just leads, by automating targeting, research and outreach in Clay as a startup GTM hire.

  • Sales and marketing ops pros looking to own the full GTM system at a startup, from data and signals to outreach that runs itself.

What's included

Amrutha Killada

Live sessions

Learn directly from Amrutha Killada in a real-time, interactive format.

Live sessions

Learn directly from Amrutha Killada in a real-time, interactive format, taught in collaboration with Clay.

2.5-week program and office hours

5 live sessions and 3 office hours. Build 3 working outbound systems in Clay, on real company data.

Clay Outbound Automation certification

Sit Clay’s free certification while your build is fresh. Pass and get a verifiable credential page and LinkedIn badge.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Visibility with companies hiring

Certified students are listed on Clay’s graduates wall, where companies hiring GTM engineers look first.

GTM starter kit

ICP worksheet, signal library, deliverability checklist, pipeline math model and results-readout template.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Dec 2—Dec 6

    Dec

    2

    The Proof-Backed ICP, Decide Exactly Who to Sell To

    Wed 12/25:00 PM—6:00 PM (UTC)

    Dec

    3

    Build Your Target Company List in Clay, Find the Right People, Remove Who Not to Contact

    Thu 12/35:00 PM—6:00 PM (UTC)

    Dec

    4

    Optional: Office Hours: Data Clinic, Fix Your List and Scoring

    Fri 12/45:00 PM—6:00 PM (UTC)
    Optional

Week 2

Dec 7—Dec 13

    Dec

    9

    Reach Out at the Right Moment, Find and Verify Buying Clues in Clay

    Wed 12/95:00 PM—6:00 PM (UTC)

    Dec

    10

    Write Messages People Want to Read, Protect Your Inbox, Go Live

    Thu 12/105:00 PM—6:00 PM (UTC)

    Dec

    11

    Optional: Office Hours: Go-Live Clinic, Fix What Broke on Your First Send

    Fri 12/115:00 PM—6:00 PM (UTC)
    Optional

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$500

USD

Dec 2—Dec 16
Enroll