AI for Creative Business Growth
Ann Conway
Amplify CEO and Human Centered AI Leader
Standardize, Scale & Automate Your Work
Ready to move beyond experimenting with AI and start using it to actually grow your creative business? This hands-on program is built for creative entrepreneurs and small studios in film, game design, graphic design, creative tech, and beyond who want to put AI to work across their real business processes.
Over two live sessions and a guided practice week, you'll learn how to communicate effectively with AI tools, think alongside them as creative partners, and critically evaluate their output. You'll map your current workflows, identify where automation and augmentation can make the biggest impact, and redesign a key business process — like proposal writing, content pipelines, client onboarding, or production planning — with AI built in.
Between sessions, you'll run a live experiment applying what you've learned to actual work, with coaching support along the way. By the end, you'll walk away with a tested AI-supported workflow, a methods playbook, an evaluation toolkit, and a 90-day adoption plan to keep the momentum going.
What you’ll learn
Learn to build AI workflows that save time, sharpen your output, and give your creative business room to grow.
Identify workflows and tasks where AI can make the biggest impact on your business
Design an AI-supported workflow for business or creative tasks
Evaluate AI output for quality, accuracy, and fit
Learn directly from Ann
Ann Conway
Founder & CEO of Amplify, helping leading brands use AI to transform their work
Who this course is for
Creative entrepreneurs who've experimented with AI but want a structured approach to using it across their business.
Small studio owners looking to save time on ops, proposals, or content so they can focus on the creative work.
Design professionals ready to build repeatable AI workflows they can trust and scale.
What's included
Live sessions
Learn directly from Ann Conway in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
4 live sessions • 3 lessons
Week 1
Mar
20
Workshop 1: Learning and applying two modes of working with AI
Two modes of working with AI: Automation and Augmentation
Week 2
Mar
25
Optional: Office Hours
Practice week exercises
Schedule
Live sessions
2 hrs / week
We will have two 2 hour live workshops on 3/20 and 4/1
Fri, Mar 20
2:00 PM—5:30 PM (UTC)
Wed, Mar 25
1:30 PM—2:30 PM (UTC)
Mon, Mar 30
1:30 PM—2:30 PM (UTC)
Wed, Apr 1
1:00 PM—4:30 PM (UTC)
Projects
3 hrs / week
You will complete exercises to practice AI methods and apply them to your real workflows in the practice week.
Testimonials
This course doesn’t just teach you how to conduct better research with AI — it teaches you how to structure and execute any kind of work more effectively with AI. It helps you build a clear strategy for how you’ll use AI, offers a rich set of practical tactics, tips, and techniques, and creates ample opportunities for practice, feedback, and shared learning with an engaged cohort of peers
Chris M.
FounderThis class gave me the confidence to use AI intelligently. I now am simultaneously more skeptical and less skeptical of using AI, but know how to check it's facts and use it well. I have already implemented so many learnings from this class into my workday.
Jacqueline B.
UX Researcher