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Ask any Athletic Director what their job actually looks like and you’ll hear the same thing. Not coaching. Not building culture. Not mentoring young coaches.
Email. Schedules. Bus changes. Officials who cancel at 3:40 for a 4:00 game. Eligibility lists. Parent complaints. Facility requests. Forms, forms, and more forms.
The AD seat might be the most overloaded role in a school building. You’re running a small business, a transportation company, a communications department, and a customer service desk at the same time.
This workshop is about getting your time back.
In this hands-on workshop, you’ll build your own AD Operating System: a simple, repeatable set of AI workflows, prompts, and templates designed around the actual work of running an athletic department. No tech background needed. Just practical tools you can use the NEXT morning.
I lead a coaching development program used by athletic programs across the country, and I work with thousands of school leaders on using AI responsibly. This workshop is built for ADs, by someone who knows what a Friday night in October actually feels like.
You’ll walk away with fewer hours behind a screen and more time where it matters.
Learn how to use AI and Technology to Streamline your AD responsibilities and save hours each week
Map where your hours actually go each week.
Identify the tasks AI can take off your plate first.
Leave with a personalized system, not a pile of random tips.
Create reusable workflows for parent emails, schedule changes, rainout notices, booster updates, and social posts that still sound like YOU.
Draft coach evaluations, meeting agendas, onboarding materials, and handbook updates in a fraction of the time.
Learn clear guardrails for student data, privacy, and district policy so you know exactly what to put into an AI tool and what to keep out.
Use AI to draft checklists, organize event-day plans, prep for officials and transportation, and turn messy information into clean docs.
Where do your hours really go? We’ll map your weekly workload and pinpoint the five tasks costing you the most time.
What AI tools can and can’t do, how to prompt them well, and the privacy guardrails every AD needs to know before starting.
Build live: parent emails, schedule change notices, booster updates, and a “personal voice” prompt that keeps everything sounding like you.
Build live: event checklists, game-day plans, policy and handbook Q&A assistants, and templates for recurring logistics.
Draft coach evaluations, meeting agendas, and onboarding materials. Plus, how to introduce AI to your coaching staff.
Put it all together into a personal toolkit and a 30-day plan to make it stick.

Dir. of Learning, Keynote Speaker, Coach, and Teacher
High school and middle school Athletic Directors who feel like they spend more time on email and logistics than on leading their program
Assistant ADs and athletic coordinators who handle the day-to-day operations of a department
New ADs who want to build efficient systems from day one instead of inheriting chaos

Live sessions
Learn directly from A.J. Juliani in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$299
USD
4 days left to enroll
12–2pm EDT