Workshop

Build the Brand Knowledge Base Your AI Tools Need

Adam Sandler

AI Marketing Engineer at The Viable Edge

Seven documents, one day, and every AI tool finally sounds like your brand

Your AI output sounds generic because your tools don't know who you are. Every prompt re-explains the company from scratch, so the LinkedIn post, the email, and the landing page each describe a slightly different business. Better prompts don't fix that. A brand knowledge base does.

In one working session we build the full set: positioning, ideal customers, voice and tone, messaging framework, competitors, differentiation, and company profile. Not templates with blanks. Your documents, drafted from your website and your inputs, edited live, and loaded into Claude, ChatGPT, or your agents before we finish.

This is the same system I build for clients every week, and the one behind Brand Architect. You leave with a folder of seven files that any AI tool reads before it writes, and a method for keeping them current when the market moves.

If you attended the free lesson, this is the other six documents. If you didn't, the replay is included so you can catch up before we start.

What you’ll learn

Walk out with a complete brand knowledge base your AI tools read before they write, built for your company, not a template.

  • Positioning, ideal customers, voice and tone, messaging, competitors, differentiation, company profile, each drafted from your own site

  • The one question that unlocks each document, and the order that makes each one feed the next

  • Claude Projects, ChatGPT custom instructions, a system prompt for your agents, or a live MCP connection through Brand Architect

  • Run the same prompt before and after so you can see the drift disappear on your own content

  • Which documents go stale first (competitors, company profile) and the monthly review that takes 20 minutes

  • How to let a market-watch agent propose the edits so nothing changes without your approval

Workshop agenda

  • Hour 1: Audit, then positioning and company profile

    Run the drift audit on your own AI output, then draft the two documents everything else depends on, pulled from your website and corrected live.

  • Hour 2: Ideal customers, then voice and tone

    Build the customer segments from your best accounts, then write the voice doc by contrasting your best and worst copy. Do and don't lists included.

  • Hour 3: Messaging, competitors, differentiation

    Three message pillars with proof, the objections you hear most, named competitors and the workarounds people use instead, then the differentiation doc that stops AI drafts reading like the category.

  • Hour 4: Load it, test it, keep it current

    Load the seven files into Claude, ChatGPT, or your agents, run the before-and-after on your own content, and set up the monthly review and market-watch so the base never goes stale.

Learn directly from Adam

Adam Sandler

Adam Sandler

Contact

AI Marketing Engineer at The Viable Edge

See all products from Adam

Who this workshop is for

  • Marketing leads and founders whose AI output sounds like everyone else's and who want the fix at the source, not in the prompt

  • Agency owners and freelancers who onboard a new brand every month and need a repeatable way to hand AI tools the full picture on day one

  • Operators building agents or automations who keep hard-coding brand context into prompts and want one source of truth instead

What's included

Adam Sandler

Live sessions

Learn directly from Adam Sandler in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$497

USD

Oct 8
·

12–4pm EDT

Enroll