AI Marketing Engineer at The Viable Edge

Your AI output sounds generic because your tools don't know who you are. Every prompt re-explains the company from scratch, so the LinkedIn post, the email, and the landing page each describe a slightly different business. Better prompts don't fix that. A Brand OS does.
A Brand OS is three things working together: a context layer your AI reads first, brand skills that use it, and workflows that run your real content through both. In one afternoon we build all three on your own brand. Not templates with blanks. Your documents drafted from your website, plus the skills and one workflow you'll use every week.
This is the same system I build for clients, and the one behind Brand Architect. It works in Claude, ChatGPT, Cursor, or any tool that reads files.
Enroll by October 1 and send me your website. I'll run my agent on it before the session, so you start from a draft of your own brand, not a blank page.
Took the free lesson? You have the blank files. This is where they become a working system.
Walk out with a working Brand OS: the context your AI reads first, the skills that use it, and one workflow running on your own brand.
The seven core documents: positioning, customers, voice, messaging, competitors, differentiation, and company profile
Plus what most kits skip: offers and pricing, a proof and claims library, objections, and before-and-after voice examples
Drafted from your own site, not a template. Early birds start from a pre-built draft of their brand
A voice and drift check that flags off-brand copy before it ships
A content brief builder and a repurposer that pull from your context automatically
A review gate you can hand to a teammate or client, in Claude, ChatGPT, Cursor, or Codex
Pick something you make every week and wire it from brief to draft to brand review, live
Before-and-after on your own content so you can see the difference on screen
The update rhythm and drift checks that keep the system accurate without a quarterly rewrite
Quick drift audit on your current AI output. Refine your pre-built draft (or build from your site) and add the documents that make output specific: offers, proof, objections, voice examples.
Build the skills that sit on top of your context: drift check, brief builder, repurposer, review gate. Test each one against real copy.
Choose a piece of content you produce regularly and run it end to end: brief, draft, brand review, final. Before-and-after comparison on screen.
Update cadence, drift checks, and how to hand your Brand OS to a teammate or client. The rest of the hour is open build time on attendees' own brands.

AI Marketing Engineer at The Viable Edge
Marketing leaders and founders who use AI every day and still rewrite most of what it gives them
Agency owners and consultants who onboard new brands and need a repeatable setup for each client
Operators building agents who need one source of brand truth that every tool and teammate pulls from

Live sessions
Learn directly from Adam Sandler in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$497
USD
8 days left to enroll
12–4pm EDT