Adam Sandler will turn you into an AI-first marketer
I'm the founder of The Viable Edge, where I build AI marketing systems for non-technical marketers, and I build them for clients as an AI marketing engineer. Before that I spent 20+ years running brand and digital marketing at Nestlé, Mondelez, American Express, and Edelman.
My work centers on Marketing Context Engineering: giving AI tools a structured knowledge base of your positioning, audience, voice, and messaging so every output sounds like your brand instead of a generic one. I built Brand Architect, a product that does exactly that, and I use the same system with clients every week.
I teach by demonstration. Expect live builds, real websites, and templates you can use the same day, not theory.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Services
Client Hub Setup (Branded Partnership Hub)
I set up your branded client hub in one working session: your logo, colors, one private URL, first deliverable loaded.
Book my hub setup
Knowledge Audit | 90 min
A 90-minute working session that shows exactly what your business knows, what it doesn't, and what to build first.
Book a consultation
Knowledge Base Build (Done for You)
I build your knowledge base: sourced cards, owners, check-again dates, connected to the tools you already use. From $4,8
Request a scope
Knowledge Base Care Plan (Monthly)
I keep your knowledge base current: monthly site and competitor watch, card updates, and a review call. From $1,500/mo.
Ask about a care plan