How to Build an Enterprise ABM Engine with AI

David

B2B SaaS GTM & ABM Expert

Build an AI-powered enterprise ABM engine that drives measurable pipeline growth

Enterprise marketing is changing rapidly. Teams are expected to generate more pipeline, align closely with Sales, and now integrate AI into GTM execution — often with limited resources and growing pressure to prove revenue impact.

Yet many B2B SaaS organisations still struggle with disconnected campaigns, poor lead quality, ineffective ABM execution, and AI initiatives that fail to move beyond experimentation.

This workshop focuses on solving those challenges with practical frameworks used in enterprise SaaS environments across EMEA and North America.

Drawing from experience at Workday, Oracle, and high-growth SaaS companies, participants will learn how to build a scalable ABM engine, improve Sales and Marketing alignment, implement AI-assisted workflows, and focus on the metrics that truly drive pipeline and revenue growth.

The session is designed for professionals who want actionable GTM strategies they can apply immediately — not generic marketing theory.

Workshop agenda

Enterprise GTM in 2026
How AI is reshaping ABM and demand generation
Building Your ABM Engine
ICP, account selection, orchestration and alignment
AI Workflows for Marketing Teams
Practical AI use cases for pipeline acceleration
Metrics That Drive Revenue
Pipeline, conversion, engagement and win rates
Real Enterprise Case Studies
Lessons from Workday, Oracle and SaaS scale-ups
Live GTM Framework Session
Build your own 90-day ABM action plan