David

Ex-Workday & Oracle helping B2B SaaS teams scale GTM, ABM and AI.

Cohort 1

B2B SaaS GTM & ABM Expert

Build an AI-powered enterprise ABM engine that drives measurable pipeline growth

Enterprise marketing is changing rapidly. Teams are expected to generate more pipeline, align closely with Sales, and now integrate AI into GTM execution — often with limited resources and growing pressure to prove revenue impact.Yet many B2B SaaS organisations still struggle with disconnected campaigns, poor lead quality, ineffective ABM execution, and AI initiatives that fail to move beyond experimentation.This workshop focuses on solving those challenges with practical frameworks used in enterprise SaaS environments across EMEA and North America.Drawing from experience at Workday, Oracle, and high-growth SaaS companies, participants will learn how to build a scalable ABM engine, improve Sales and Marketing alignment, implement AI-assisted workflows, and focus on the metrics that truly drive pipeline and revenue growth.The session is designed for professionals who want actionable GTM strategies they can apply immediately — not generic marketing theory.

David B2B SaaS GTM, ABM & AI Growth Advisor

David

Workshops

How to Build an Enterprise ABM Engine with AI