Workshop

Diagnose Your Product Adoption Challenge

Sara Riedel

Principal Researcher @ ZoCo

Ellie Koewler

Director of Growth @ ZoCo

Behind nearly every KPI you want to move is a user behavior you need to change.

Leaders have more information at their fingertips than ever before. The challenge is knowing what deserves our attention. And all those signals don't necessarily make our most important questions easier to answer:

Why aren't customers adopting something we know they need? Why is engagement lagging despite positive feedback? What will actually motivate someone to switch from the status quo?

Behind nearly every KPI you're trying to move, is a behavior you're trying to change.

In this interactive workshop, ZoCo will introduce a behavior-focused lens for product strategy. You'll work backward from a desired business outcome to identify the behaviors that need to change, what’s driving them today, and where your team may be making assumptions for how to influence them.

You'll leave with a practical way to cut through the noise, focus on the human behaviors that matter, and make smarter product bets that improve adoption and business performance.

What you’ll learn

Figure out why users aren't using your product and leave with one fix to test.

  • Trace a stalled KPI to the specific behavior that needs to change.

  • Practice with real examples like activation, 90-day retention, and conversion, mapped to the behaviors underneath each one.

  • Document what users actually do today - current workaround, hesitation points, and drop-offs

  • Hone in on the behavior gaps worth acting on

  • Diagnose the driver behind why users hesitate, stall, or churn

  • Spot each driver in your data

  • Apply a playbook of tactics for each driver, from simplifying steps and adding prompts to showing proof and fitting existing workflows

  • See the case study of a real client ZoCo helped

  • Use ZoCo’s bet formula: If we do [X], we believe [behavior] will change because of [driver]. We’ll see it in [KPI].

  • Practice holding off on solutions until you’ve studied the gap and driver, a step teams skip under pressure.

  • Run the six-step framework on a live product challenge with peers and ZoCo practitioners giving feedback in real time

Workshop agenda

  • Welcome: Your Stuck Metric (10 mins)

    Meet your cohort and share the one metric you came to move. See the six-step path you’ll take your own product through today.

  • Why Good Products Stall (20 min)

    See real ZoCo client examples unpacking what users say, what they do, and why they do it.

  • The Behavior Gap Pt. 1 (60 mins)

    Diagnose your adoption challenge against six common drivers: ability, timing, trust, habit, value, and identity.

  • Break (10 mins)

    Check your email, refill your coffee, jot down open questions.

  • The Behavior Gap Pt. 2 (60 mins)

    Define the intervention to move user behavior.

  • Wrap Up + Q&A (20 mins)

    Finalize your bet: If we do [intervention], we believe [specific desired behavior] will change because of [reason tied to behavioral driver]. If we're right, we'll see it in [KPI and intended outcome]

Learn directly from Sara & Ellie

Sara Riedel

Sara Riedel

Contact

Product adoption strategist combining behavior design and UX.

Ellie Koewler

Ellie Koewler

Contact

Growth and marketing strategist.

See all products from ZoCo

Who this workshop is for

  • Startup Founders

  • Product Teams of One

  • Leaders Accountable to Adoption Metrics

What's included

Live sessions

Learn directly from Sara Riedel & Ellie Koewler in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$499

USD

Dec 7
·

1–4pm EST

·

2 cohorts