Make Your Ideas Land: Storytelling for Tech & Business Leaders

Sri Srikrishna

Professor, Author & Entrepreneur

Bikash Chowdhury

CMO, Operator & Entrepreneur

Turn your thinking into stories people understand, back, and act on

You are clear about the right thing to do. You have done the analysis. Yet what others take away doesn’t match what you intended. That’s the buy-in gap — where stakeholders hear you but don’t act.

Sound familiar?

  • You’re trying to get a decision through, but the trade-offs don’t land

  • You’re sharing a strategy, but people don’t see it the way you do

  • You’re explaining something complex, but it stays abstract

  • You’re aligning stakeholders, but everyone walks away with a different takeaway

In this 4‑week live course you’ll learn, practice and apply techniques to get leadership to back a bold idea, align a skeptical team, or close a stuck deal. No theory for theory’s sake. Just practical frameworks and real feedback from peers who face the same thing.

That’s what storytelling does in a business context.

  • It shows consequences and trade-offs so decisions can move

  • It reframes how people interpret a situation

  • It turns abstract ideas into something real and relatable

  • It creates shared understanding across teams and stakeholders

If your work depends on influencing others, this storytelling course will enable you to help people see the situation, the stakes, and the path forward clearly.

What you’ll learn

Master practical storytelling frameworks to inspire confidence, influence decisions and become the communicator everyone listens to.

  • Turn your thinking into a clear narrative that stakeholders can follow, trust, and act on

  • Show trade-offs and consequences so decisions move forward, not stall in discussion

  • Apply this directly to a real presentation you bring to the course

  • Translate data, strategy, and technical ideas into simple, structured narratives

  • Make your audience see what you see, without relying on more slides or explanation

  • Avoid information overload and keep focus on what actually matters

  • Adapt the same idea for execs, teams, and clients without losing clarity or intent

  • Use audience → intent → message to shape how you structure every conversation

  • Deliver ideas so people understand you the first time, without re-explaining

  • Create 8 - 10 stories from your real work that you can immediately use

  • Learn how to reuse and adapt them across meetings, presentations, and conversations

  • Build a simple system to keep capturing and refining new stories over time

  • Show your reasoning clearly so questions don’t keep coming back

  • Anticipate concerns and address them before they derail the conversation

  • Structure discussions so they move forward instead of looping

Learn directly from Sri & Bikash

Sri Srikrishna

Sri Srikrishna

Professor, Author & Entrepreneur

Synopsys
Northeastern University
UC Berkeley
Sasken Technologies
Bikash Chowdhury

Bikash Chowdhury

CMO, Operator & Entrepreneur

Intuit
Texas Instruments
Inmobi
Glance
IIM Bangalore
See all products from Zebu

Who this course is for

  • Product & Tech leaders whose ideas don’t land
    Your roadmap & ideas don't get the backing they deserve because the story doesn't come through

  • Operators & business leaders turning complexity into decisions
    You have a plan, but you struggle with narratives people can follow or act on

  • Experts moving from execution to influence
    You need to align teams, influence leaders, and make your thinking visible

What's included

Live sessions

Learn directly from Sri Srikrishna & Bikash Chowdhury in a real-time, interactive format.

Personalized feedback

Get direct feedback on your thinking, structure, and delivery. So your ideas are clearer, sharper, and easier to act on.

Community of peers

Learn alongside others solving similar influence and alignment challenges. See how different approaches land and what actually works.

Certificate of completion

Share your progress with your organization or network. More importantly, leave with stories you can actually use.

Lifetime access

Revisit frameworks, examples, and recordings whenever you need. So you can apply them as your role and challenges evolve.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

2 live sessions • 45 lessons

Week 1

Feb 7—Feb 8

Week 2

Feb 9—Feb 15

Schedule

Live sessions

2-3 hrs / week

2.5 hours live session with an optional 30 minutes of office hours starting from Session 2

    • Thu, Mar 5

      2:00 PM—5:00 PM (UTC)

    • Wed, Mar 18

      1:00 PM—4:00 PM (UTC)

Projects

1 hr / week

Reviewing concepts and applying them to a real-life project using an online workbook

Async content

1 hr / week

30 - 45 minutes of reading and watching videos

Testimonials

  • The class was an empowering experience that ignited my public speaking spirit. Now that I've begun learning storytelling and its many competencies from this class I'm no longer in doubt of my ability to address audiences. I highly recommend this course to anyone invested in improving their public speaking or storytelling ability.
    Testimonial author image

    David Brade

    Associate Director of Community Development Initiatives
  • I have always struggled with crafting compelling presentations. I wanted to learn to turn a presentation into an experience, so I took the storytelling class. I learned the underlying reasons we are so drawn to  stories, and also got several tools to help me build my storytelling skills.  I learned so much from the course and highly recommend it.
    Testimonial author image

    Amanda Humphrey

    Chief Research Operations Officer
  • This course was an excellent introduction to professional storytelling. The breakdown of reference content clarified how to create an engaging story, and the practice exercises and feedback enabled me to form and present a story with confidence. Highly recommended for aspiring storytellers.
    Testimonial author image

    Roby Paul Kurien

    Head of Product Development, AllGoVision
  • The course was interactive and engaging. I found the material particularly useful to understand and internalize what effective storytelling to an audience looks like. Through multiple short videos of varied styles of narration to diverse audiences we learnt how to deliver to our audience. Overall, I found it very useful.
    Testimonial author image

    Abhinav V.

    Medical Professional

Frequently asked questions

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