Diversified Income System

Diversified Income System is a three-month, personalized 1:1 coaching program for experts who want to turn their knowledge and expertise into valuable products and services, and build a sustainable income stream around them.

Many experts have deep knowledge and years of experience, but turning that expertise into something people will pay for requires more than simply packaging what you know. It requires the right positioning, a compelling offer, a well-crafted product or service, and a clear strategy for reaching and converting the right customers.

Over three months, we work together closely to take your expertise from idea to market. We’ll clarify your positioning and offer, craft your products and services, develop your marketing and sales strategy, and put practical launch tactics into action.

This is hands-on, personalized coaching designed around your expertise, goals, and stage of business. The focus is not just on developing a plan, but on making the key decisions, building the right assets, and launching in the real world.

Clients have launched their first workshops, courses, newsletters, and services, helping hundreds of people develop new skills and significantly elevating their professional brands.

What this can look like in practice

One client used the coaching to turn his expertise into two courses and three workshops while continuing his full-time career. He has since generated five-figure revenue and established himself as an industry expert.

“Xinran helped me translate my expertise into legible courses and workshops that resonate and add value to my customers. He also helped me build a marketing engine and generate leads for my course in a repeatable way.”

— Ayon, Course Instructor