23 March 2026

Growth Marketer | SEM

Tatevik Torabyan

Learn advanced A/B-testing topics from a world-leading expert. Ten topics in three days of 2 hours each.

⚠️ Warning: Advanced course 

Author of best-selling A/B testing book

Microsoft

Airbnb

Amazon

Dr. Ronny Kohavi

Technical fellow and VP at Microsoft & Airbnb, co-author of A/B testing book

Advanced Topics in Practical A/B Testing

Kohavi

<h3>Why I enrolled</h3>

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<h3>What I’ll apply</h3>
<p class="p2-tall">I’m excited to apply experimentation principles to Search Engine Marketing and elevate how I approach growth. This course expanded my thinking by showing how companies operating experimentation at scale make decisions, giving me a clearer perspective on platforms like GrowthBook and how ICPs evaluate them.</p>
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Certificate

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