Cohort 6

Associate Product Marketing Manager

Hannah Fischbein

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Author of Make It Punchy

Salesforce

Microsoft

Zoom

Dropbox

Atlassian

Emma Stratton 

Founder @ Punchy | Positioning & Messaging Strategist to Top Tech Companies

Punchy Messaging for B2B Tech Marketing

Punchy Messaging

<h3>Why I enrolled</h3>
<p class="p2-tall">Become a better writer</p><p class="p2-tall">As an entry level PMM, I've had the opportunity to write plenty of copy, but never messaging.</p><p class="p2-tall">Some goals I have are: |<br>- get experience writing real messaging (giving me enough skills to have the opportunity to do this at work)<br>- improve my writing and learn more about what works in the b2b tech space</p><p class="p2-tall">- get so good at the structure of good vs bad messaging, I can do it in my sleep</p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">I am shifting to content strategy at work - excited to practice thinking through why my audience should care and how to convey our magical values!</p>
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Certificate

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