9 March 2026

Product Manager

Vestimir Markov

Learn from a world-leading expert how to design and analyze trustworthy A/B tests to evaluate ideas, integrate AI/ML, and grow your business

Author of best-selling A/B testing book

Microsoft

Airbnb

Amazon

Dr. Ronny Kohavi

Technical fellow and VP at Microsoft & Airbnb, co-author of A/B testing book

Accelerating Innovation with A/B Testing

Kohavi

<h3>Why I enrolled</h3>
My goals are:<ul class="list-disc ml-8"><li>to learn more about A/B testing and how we can help clients deliver better results in my company (a web agency and headless CMS provider)</li><li>to learn how to apply A/B testing and experimentation in our own products and platforms</li></ul>Looking forward to do this with Rony and the group here :) 



<h3>What I’ll apply</h3>
<ul class="list-disc ml-8"><li>helping our clients to integrate experimentation</li><li>making our own CMS product easy to integrate with platforms for experimentation/feature flags</li><li>using experiments to improve deployments and quality of the software we build</li></ul>

Certificate

Learn more about this course