August 2026

senior product designer

Olga Zelenska

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

Using data and metrics to measure performance, run experiments, and inform decisions.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

How to measure UX and build a strong case for your UX impact on business.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

How To Measure UX and Its Business Impact

REWE

Alliander

Zalando

20 years in UX  • Senior UX Lead & Advisor @ EU Parliament • Smashing

<h3>Why I enrolled</h3>
<p class="p2-tall">My goal is to understand how can I build better dialog with business, by showing that design can have measurable value proven by numbers / arguments. </p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">I am excited to practice building KPI tree, but also to implement the event storming version we got during the workshop. </p><p class="p2-tall"><br>I also hope to find time and space for the course about metrics Vitaly shared with us – if anyone is interested into doing it together, we can team up.</p><p class="p2-tall"><br>Thanks everyone for joining, it was great time and good luck on our design path!</p>
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Certificate

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