Cohort 1

PR & Communications Manager

Carly Reumann

Learn to lead with clarity under pressure. Build a crisis plan, craft first-hour messages, and protect your organization’s reputation.

Crisis Communications Strategist

Kathryn Kolaczek

Crisis strategist teaching you to lead with clarity, control, and confidence.

Fundamentals of Crisis Communications

<h3>Why I enrolled</h3>
<p class="p2-tall">I want to feel more prepared to handle a crisis when it breaks. I also want to be able to take what I've learned and implement it with our emergency response group at the university. </p>
<p></p>

    <h3>A breakthrough moment</h3><p class="p2-tall">Some of my 'aha' moments:</p><ul class="list-disc ml-8"><li><p class="p2-tall">Lead with a drafted holding statement</p></li><li><p class="p2-tall">Focus on what you can do with your resources</p></li><li><p class="p2-tall">Plan for rotating shifts and breaks</p></li><li><p class="p2-tall">Have documents printed and a plan for when you can't access your network</p></li><li><p class="p2-tall">Take notes of every decision made</p></li><li><p class="p2-tall">Have consistent messaging and spokesperson</p></li><li><p class="p2-tall">Don't stop talking once an event is over</p></li></ul>

<p></p>
<h3>What I’ll apply</h3>
<p class="p2-tall">I am excited to use some of the templates to implement a more structured response to a crisis. </p>
<p></p>

Certificate

Learn more about this course