July2025

Principal Designer

Sean Jalleh

Our research-proven methodology will lead you to AI that your users, your business, and the world actually need.

Kerry Bodine

CEO & Co-author of Outside In

Dan Saffer

How to Select AI Projects That Are Actually Worth Doing :: DEEP DIVE

Bodine&Co. Learning

<h3>Why I enrolled</h3>
<p class="p2-tall">• Learn how to use different types of frameworks to assist clients in knowing how to when to use AI for the right type of problems/products</p><p class="p2-tall"><br>• Identify different approaches to implement or use AI in products based on the different problems/solutions<br><br>• Shortlist methods to use metrics to determine how AI is performing (and against conventional methods if appropriate)</p>
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    <h3>A breakthrough moment</h3><p class="p2-tall">Accuracy and Potential Risk (simplified as Drunk Island) of getting it wrong is a good way to frame evaluation and iteration of AI ideas. Also Drunk Island is a fun way to frame discussion outwards rather than inward (e.g. engineering &amp; data team need to get it right) so people don't feel as threatened and it somehow makes the discussion less serious, while important.</p>

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<h3>What I’ll apply</h3>
<p class="p2-tall">The frameworks for thinking through AI ideas</p>
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