AI has the potential to transform every product, service, and experience we build — but only if we choose the right things to build in the first place.

And by "right," we mean AI that's:

- Good for business

- Good for users

- Good for the world

How To Choose AI Projects That Are Actually Worth Doing is for business leaders, designers, and innovators who want to move beyond the hype and harness AI in ways that are truly meaningful. Whether you’re shaping a new product, improving a service, or evolving your customer experience, this course will help you identify AI opportunities that are:

1) high-impact for your users and your business

2) feasible for your organization to deliver

3) low-risk for everyone (in other words, your AI decision-making will keep you out of the AI Incident Database and your CFO's office).

We’ll pull back the curtain on all the AI hype, ground you in a business-level understanding of AI models and data requirements, and then demonstrate a powerful combination of research-backed methodologies for ideating and evaluating potential AI projects.

You might be thinking: I can just use my existing processes and methodologies, right?

The short answer is: No.

The medium-length answer is: Research shows that without a shared AI design framework, project teams tend to come up with high-risk, low-value AI solutions. (We'll share more details about why this happens in our course.)

And the long answer is: In the digital era, we’ve embraced waves of new design “materials” — like pixels, code, and data — and learned to shape them into interfaces, interactions, and experiences. Like every new design material, AI challenges us to rethink not just how we build, but what we build — and why. Yet AI stands apart: It’s not static or predictable. It’s probabilistic, adaptive, and deeply entwined with human behavior, judgment, and ethics — making it one of the most powerful and complex materials designers have ever worked with.

If you want to wield AI for both profits and good, you'll benefit from learning to:

- Articulate what AI can and cannot do

- Apply AI to the design problem at hand

- Mitigate AI’s unpredictability & inaccuracy

- Foresee potential consequences of AI

- Identify the data requirements for AI applications

And this is exactly what you'll get from your investment in How To Choose AI Projects That Are Actually Worth Doing.

Just a heads-up: This is more than a course. It’s a mindset shift. You’ll leave with a practical, repeatable process that brings clarity to one of the most pressing questions of our time: How can we use AI to boost performance, unlock innovation, AND make life better for the people it touches?

Customer experience pioneer Kerry Bodine and Carnegie Mellon University professor Dan Saffer will pull back the curtain on all the AI hype and share a powerful combination of research-driven methodologies. Join a cohort of thoughtful professionals who care about doing AI right. And let’s reimagine what’s possible — and start building what matters most.

We offer multiple course formats:

1️⃣ Our deep dive cohort (the one on this page) takes you on a 6-week journey into strategic AI design. You’ll complete videos and readings at your own pace, then join Kerry and Dan each week for 90-minute live sessions filled with Q&A, hands-on exercises, and personalized guidance. Weekly homework assignments will focus on a real-world challenge for your organization — culminating in a capstone project that brings together everything you’ve learned into a clear, actionable AI initiative that drives your business forward.

Deep Dive cohorts are intentionally small to create a highly interactive and engaging learning environment.

They’re ideal for professionals who want to apply course concepts directly to the specific needs, goals, and constraints of their organization — and who recognize the value of learning alongside a diverse group of peers. This experience is designed for those seeking deeper collaboration, personalized guidance, and expert support every step of the way.

2️⃣ Prefer a faster path?

Our Jumpstart cohorts include all the core content from our deep dive course — tailored for those looking to build their strategic AI toolbox in less time or on a smaller budget.

👉 Explore the Jumpstart course → https://maven.com/bodine/ai-project-selection-jumpstart

3️⃣ Interested in private training or executive support?

We also offer keynotes, custom workshops and 1:1 coaching for teams and leaders so that you can establish a shared practice for selecting successful AI-driven projects.

📩 Drop us a line to start the conversation: https://kerrybodine.com/contact/

So tell us:

Do you want to reimagine what AI can do?

Join us. And get ready to build AI that's worth building.