June-July

Executive Director

Lorraine Kelly

Operations professionals who optimize processes and manage day-to-day business functions.

Broad professional audience — content relevant across many roles and functions.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Claude is more than a chatbot. This course teaches you everything you're not using and how to leverage its full potential.

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Esade

Università Bocconi

Ethermail.Ethermail

Pietro Montaldo

AI Educator | Top Voice on AI for Growth Systems | Professor @ESADE

Claude for Non-Technical Operators: Advanced Certification

Founder, AI educator

NForce AI

Pietro Montaldo - AI for non-techies

AI Educator | Top Voice on AI for Growth Systems | Lecturer @ESADE

<h3>Why I enrolled</h3>
<p>I'm a one-woman start-up CEO…need a superpower for Marketing and Business opps. I want to be a Puppet Master of Agents.</p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">I'm working on building an I-MOS, and this course will lay the technical groundwork for building a startup Marketing engine that's data-driven, accountable, and actionable. Artifacts, Skills and Commands are what excited me the most - as a one-woman team I now feel like I can build the co-workers of my dreams. </p>
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Certificate

Learn more about this course