26 Jan 2026 - noon PST

Chief Marketing Officer

Ashley Stirrup

Learn from a world-leading expert how to design and analyze trustworthy A/B tests to evaluate ideas, integrate AI/ML, and grow your business

Author of best-selling A/B testing book

Microsoft

Airbnb

Amazon

Dr. Ronny Kohavi

Technical fellow and VP at Microsoft & Airbnb, co-author of A/B testing book

Accelerating Innovation with A/B Testing

Kohavi

<h3>Why I enrolled</h3>
<p class="p2-tall">Learn best practices in experimentation for product teams.  Learn about how a/b testing might evolve when building apps powered by AI.</p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">The guidance on experiment design and the power required for statistical significance are both really valuable.</p>
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Certificate

Learn more about this course