Cohort 4

User Researcher & UX Writer

Nils Paulsson

Cut analysis time in half and uncover more powerful insights—without sacrificing quality or trust in your work.

Ex-Head of UXR, Spotify Business/SYB

Caitlin Sullivan

Ex-Head of User Research, Spotify Business. 2000+ Hours Testing AI for Research.

AI Customer Research Analysis for Designers, Researchers and PMs

<h3>Why I enrolled</h3>
Improve the understanding of how AI can help me in my everyday work as a researcher and writer at a small startup. Get a better picture of the tools available and what I can use and what I should not bother about in the AI toolkit.Practise using tools and apply them to my everyday work, in order to not only rely on other people's stories and experiences.


 <h3>A breakthrough moment</h3>The lenses, and the time saving I can do here. In my work I have two parallell target groups: The Parents and the Children. Often I even have both in interviews at the same time. It is hard to separate them well in the analysis, and also to go through the transcript to separate the parent from the child. They often fall into each other's sentences.If I take the time to tidy up the transcriptions well enough for the AI to identify them well, I can separate the parental analysis from the child aspect to a larger extent.Today they might become different subthemes in a thematic analysis, but often insights are a sum of the parent and the child. Since the product I am researching for is a collaboration between them, I have not seen this as a big problem, but I think there is a hidden opportunity for my research here.When designing for families it is easy to take the parent's perspective too often in consideration, since they are the ones buying in on the product. But for us the children are the ones that will actually create retention. Being able to better know when we design for the children, and when we design for the parent is crucial. In the next analysis I run I will try that lens perspective. Will also try to look back to old data and prompt for Workarounds or Latent needs-lenses.Thanks for the inspo!


<h3>What I’ll apply</h3>
Speeding up analysis.,

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