Cohort 13

Fractional CMO

José Juan Sánchez

Jeff Ignacio

VP Revenue Operations, Keystone AI

Unleashing Revenue Operations Impact

Revops Impact

<h3>Why I enrolled</h3>
<p class="p2-tall">My goal with this course is to gain a deep understanding of the RevOps environment, both from a theoretical and practical perspective. I want to be able to design, implement, and manage full-scale go-to-market systems within B2B, tech, or SaaS organizations at every stage of the bowtie funnel.</p><p class="p2-tall"></p><p class="p2-tall">I aim to help companies build GTM systems that are integrated with automation and full-funnel visibility. This will allow them to understand how different motions such as inbound, outbound, or product-led growth are performing, identify what works, what needs optimization, and what should be discontinued.</p><p class="p2-tall"></p><p class="p2-tall">I view RevOps as the operational backbone that enables continuous activation of growth levers. My objective is to master this backbone and turn it into a real competitive advantage for the businesses I work with.</p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">I’m excited to bring the course frameworks into my consulting and fractional CMO engagements—especially to help clients align their GTM teams, clarify ownership across the funnel, and design more effective RevOps architectures that support scalable growth.</p>
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Certificate

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