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Unleashing Revenue Operations Impact

8 Weeks

Cohort-based Course

RevOps Impact: unleash the ROI of RevOps

Class is in session

Unleashing Revenue Operations Impact

8 Weeks

Cohort-based Course

RevOps Impact: unleash the ROI of RevOps

Hosted by

Jeff Ignacio

10+ years in RevOps for startups, Google, Amazon AWS

Jeff Ignacio

10+ years in RevOps for startups, Google, Amazon AWS

Students have worked at

Course overview

RevOps expertise in 10 weeks

Develop a RevOps playbook you can immediately implement into your current org and make an immediate impact. Highly relevant for “teams of one” and “lean and mean startups”.

Who is this course for

This course is built for first time RevOps leaders, teams of one, and lean-and-mean startups.

Get out of the weeds and focus on the big picture

Become well versed across the wide variety of responsibilities of RevOps

This course is built for first time RevOps leaders, teams of one, and lean-and-mean startups.

Get out of the weeds and focus on the big picture

Become well versed across the wide variety of responsibilities of RevOps

What you’ll get out of this course

Revenue Operations Impact

Core responsibilities, a framework for Revenue Operations, RevOps tenets, organization structures, strategic impact vs tactical execution, prioritization and project management

Running a Tight Ship

Operating cadences, process design, case management and SLAs, policies

The Customer is Always Right

Customer lifecycle (awareness to renewal) designs, lead lifecycle, sales stages, implementation, customer success operations

Aligning the Stars - building business consensus

Executive alignment, setting goals (OKRs, V2MOM), defining North Star metrics, building a data dictionary, building a business review (MBR, QBR example)

Strong Foundations Make for Strong Homes

Infrastructure architecture, total cost of ownership, feature benefit analysis, project planning, RACI, sprints/agile management, change management

The Marketing Engine

Developing ICP, Personal Value Maps, segmentation, content management, campaign management, MQLs, lead scoring, lead grading, unit economics

The Sales Engine

Qualified vs non-qualified, sales stages, pipeline management (i.e. hygiene, stalled), sales cycle / deal velocity / cohort analysis, forecasting, win / loss reviews

The Customer Success Engine

Renewals management, customer value maps, offense vs defense (customer outreach vs support), case management, customer health scores / risk assessment, capacity planning: high touch vs low touch

Planning and Compensation

Running a successful Annual Plan, cross functional partnership, Compensation Design Principles

Scaling Revenue Operations

Organization design choices, redefining responsibilities, expanding team, skilling up the current team

This course includes

10 interactive live sessions

Lifetime access to course materials

10 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Oct 22—Oct 27

Oct

Session 1

Lecture 10: Scaling Revenue Operations

1 item

What people are saying

I work as a RevOps Manager for a SaaS company. I've joined this course to help me build the right foundation within my company. I've managed to put a Priority Matrix in place and an operating cadence and regularly use the context of the handout. Jeff is an expectional presenter who is always willing to share his thoughts

Irina Raynaud

RevOps Manager

Instructor Jeff Ignacio takes a refreshingly different approach with this course. Instead of leading with tools, Jeff starts by providing a strong business foundation with focus on operating cadences, tenents before moving on to other key building blocks. These are the elements that create alignment cross-functionally.

Mark Gould

Director of Commercial Operations, Antech Diagnostics

This course was incredibly helpful for providing frameworks and methodology to plan, communicate and prioritize RevOps initiatives to various stakeholder groups. It is a Rosetta Stone for bridging the gaps between Business Stakeholders and Operational realities, and will help you transition from 'putting out fires' to getting buy in.

Brandon Bean

CRM Architect, Certn

Being self-taught, this course opened my eyes to all the things I didn’t know and helped me level up. Each week I walked away with something super tangible that I could apply in my day job. A must for any rev ops professional!

Sergey Mann

Director of Sales Operations, CommerceIQ

Meet your instructor

Jeff Ignacio

Head of Growth and GTM Operations, Regrow Ag

Jeff Ignacio currently serves as Head of Revenue Operations at Regrow Ag. He has worked in Go To Market Operations for both large companies (Google, Amazon AWS) and growth companies (Visier - sub $10M to $70M, UpKeep, and Forethought). His deep understanding in aligning both strategy and execution has helped to build teams, infrastructure, and processes needed to unlock growth. Through RevOps Impact he has instructed over 100 students from notable firms including Lattice, Hopin, Chili Piper, CB Insights, and Seismic.