Class is in session
8 Weeks
·Cohort-based Course
RevOps Impact: unleash the ROI of RevOps
Class is in session
8 Weeks
·Cohort-based Course
RevOps Impact: unleash the ROI of RevOps
Students have worked at
Course overview
Develop a RevOps playbook you can immediately implement into your current org and make an immediate impact. Highly relevant for “teams of one” and “lean and mean startups”.
01
This course is built for first time RevOps leaders, teams of one, and lean-and-mean startups.
02
Get out of the weeds and focus on the big picture
03
Become well versed across the wide variety of responsibilities of RevOps
Revenue Operations Impact
Core responsibilities, a framework for Revenue Operations, RevOps tenets, organization structures, strategic impact vs tactical execution, prioritization and project management
Running a Tight Ship
Operating cadences, process design, case management and SLAs, policies
The Customer is Always Right
Customer lifecycle (awareness to renewal) designs, lead lifecycle, sales stages, implementation, customer success operations
Aligning the Stars - building business consensus
Executive alignment, setting goals (OKRs, V2MOM), defining North Star metrics, building a data dictionary, building a business review (MBR, QBR example)
Strong Foundations Make for Strong Homes
Infrastructure architecture, total cost of ownership, feature benefit analysis, project planning, RACI, sprints/agile management, change management
The Marketing Engine
Developing ICP, Personal Value Maps, segmentation, content management, campaign management, MQLs, lead scoring, lead grading, unit economics
The Sales Engine
Qualified vs non-qualified, sales stages, pipeline management (i.e. hygiene, stalled), sales cycle / deal velocity / cohort analysis, forecasting, win / loss reviews
The Customer Success Engine
Renewals management, customer value maps, offense vs defense (customer outreach vs support), case management, customer health scores / risk assessment, capacity planning: high touch vs low touch
Planning and Compensation
Running a successful Annual Plan, cross functional partnership, Compensation Design Principles
Scaling Revenue Operations
Organization design choices, redefining responsibilities, expanding team, skilling up the current team
10 interactive live sessions
Lifetime access to course materials
10 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Unleashing Revenue Operations Impact
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Irina Raynaud
Mark Gould
Brandon Bean
Sergey Mann
Head of Growth and GTM Operations, Regrow Ag
Jeff Ignacio currently serves as Head of Revenue Operations at Regrow Ag. He has worked in Go To Market Operations for both large companies (Google, Amazon AWS) and growth companies (Visier - sub $10M to $70M, UpKeep, and Forethought). His deep understanding in aligning both strategy and execution has helped to build teams, infrastructure, and processes needed to unlock growth. Through RevOps Impact he has instructed over 100 students from notable firms including Lattice, Hopin, Chili Piper, CB Insights, and Seismic.
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2-3 hours per week
Tuesdays & Thursdays
9:30 AM PST to 10:30 AM PST
Tuesday, 1 hour lecture
Thursdays, 45 minutes office hours
Active hands-on learning
This course builds on live workshops and AMA style office hours
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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