Cohort 1

VP I Audit Response

Jaime Alberto Murcia

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

AI Powered Personal Branding

<h3>Why I enrolled</h3>
These are goals for this branding course: <ol class="list-decimal ml-8"><li>identfy what are my superpowers.</li><li>identify what is my value proposition.</li><li>Use my superpowers to create my value proposition statements.</li><li>develop my personal branding statement to answer "what do you do?"</li><li>Create my career brand.</li></ol>



<h3>What I’ll apply</h3>
I am excited to put into practice the following items from the AI Powered Personal Branding course:Session 4: GROW: Expand Your Network, Visibility, and Impact:Use the Strawberry Test and 3-Step communication strategy to increase my impact: Inviting, Bite-Sized, and Healthful, and making the most of your posts.Session 3: SHOW: Tell Your Captivating Story in the Real and Virtual World:Implement the branding foundations of uncovering my brand (define my core values, and story); developing my elevator pitch (quick, compelling self-introduction) and identifying my digital brand (online discovery using Google Search and Linkedin profile).Refine my elevate pitch by recording 30-second videos of my pitch, review them for clarity, energy and brand alignment. Further, I am going to do video feedback practice to see my body language, tone, and presence. Lastly, I am going to use the three M's of meetings.Session 2: KNOW: Define Your Authentic, Differentiated, and Compelling BrandRefine my elevator pitch and linkedin about section.Importance of Authenticity in my personal branding. Understanding my "why", the driving reason behind my brand, and using AI tools to assist in researching competitors (and identifying market gaps), generating content ideas (for personal branding statements), and analyzing audience sentiment (to refine my value proposition). Following Best Practices for Using AI Models.

Certificate

Learn more about this course