Cohort 5

Sr. Partnership Marketing Manager

Jordan Wilson

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Author of Make It Punchy

Salesforce

Microsoft

Zoom

Dropbox

Atlassian

Emma Stratton 

Founder @ Punchy | Positioning & Messaging Strategist to Top Tech Companies

Punchy Messaging for B2B Tech Marketing

Punchy Messaging

<h3>Why I enrolled</h3>
<p class="p2-tall">Overall, I am hoping to sharpen my messaging &amp; positioning skills, and to take away some solid, simple frameworks. Our marketing team is also in the thick of refining and documenting our product messaging &amp; positioning. We're up against trying to do so with an executive team that's keen on an AI-first story while also facing the challenge of uniting an "old" story with a future story of what we're building. So I'm excited for this timely course, and to hopefully finish it off with a story that I can bring to my team and company that will help everyone, but mostly our customers, swoon.</p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">I'm super excited to create a messaging guide / story that we can train our whole company on! And to use the frameworks in the day-to-day messaging and writing tasks I have.</p>
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Certificate

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