Cohort 3

Product Designer

Marcos Camacho Garcia

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Using data and metrics to measure performance, run experiments, and inform decisions.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

You'll learn how to set up design KPIs, track and report them, and how to show your incredible impact on business.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

How To Measure UX and Its Business Impact

20 years in UX • Senior UX Lead, Advisor

REWE

Alliander

Zalando

20 years in UX  • Senior UX Lead & Advisor @ EU Parliament • Smashing

<h3>Why I enrolled</h3>
<p class="p2-tall">I would like to improve the alignment of design KPIs with company OKRs, allowing me to show stakeholders and managers how UI and UX changes directly impact our objectives, and ensuring design initiatives are prioritized without having to fight for space against other development tasks. This is especially relevant now that I've started working on a new project heavily focused on conversion and acquisition.</p>
<p></p>

<p></p>
<h3>What I’ll apply</h3>
<p class="p2-tall">The event storming framework and the metrics tree.</p>
<p></p>

Certificate

Learn more about this course