Fall 2025

Senior Manager, Editorial

Lydia Winter

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

AI for Strategic Content Marketing 

AI for Strategic  Communications Professor |  Forbes Contributor | Former Intel 

<h3>Why I enrolled</h3>
<p class="p2-tall">Make strategic decisions more quickly, increase impact, and generally work smarter, not harder</p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">All of it! Mainly the competitor research and content gap analysis, which has already sparked so many ideas. </p>
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Certificate

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