Fall 2025

Senior Manager, Editorial

Lydia Winter

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

AI for Strategic Content Marketing: Building the Future of Engagement

<h3>Why I enrolled</h3>
<p class="p2-tall">Make strategic decisions more quickly, increase impact, and generally work smarter, not harder</p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">All of it! Mainly the competitor research and content gap analysis, which has already sparked so many ideas. </p>
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Certificate

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