Cohort 4

Marketing Manager

Josh Hood

How to use the AI marketing workflows that CMOs expect in 2026

Marketing Strategist & Agency Founder

Dino Myers-Lamptey

Marketing Entrepreneur & Author

Lee Henshaw

The Marketer in The Loop  - An Introduction to AI Marketing Workflows in Claude

Dino Myers-Lamptey and Lee Henshaw

<h3>Why I enrolled</h3>

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<h3>What I’ll apply</h3>
<p class="p2-tall">Two things, really. First, the practical tools — particularly using Character.ai to build richer audience personas and Claude for UX concepting. But equally, I'm excited to apply the Diagnosis → Strategy → Tactics framework as a way of bringing structure to how my agency adopts AI. It gives me a language to bring colleagues along on the journey, rather than it feeling like change for change's sake.</p>
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Certificate

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