August 2026

Brand Architect

Lynn Scheurell

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Search engine optimization and AI engine optimization — ranking in search results and AI-generated answers.

Build your AI search roadmap from your own buyer evidence, in one session.

AI Professor & Practitioner

Lisa Peyton

AI for Strategic  Communications Professor |  Forbes Contributor | Former Intel 

AI Visibility Strategy for Marketing & Comms: Build Your AI Search Roadmap

AI Marketing & Communications Strategist

<h3>Why I enrolled</h3>

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<h3>What I’ll apply</h3>
<p class="p2-tall">Running what we learned today for all my personas... then building from the results. :+)</p>
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Certificate

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