AI & Research - Cohort 01

Design Researcher

Shruti Jagwani

Fresh ways of working, fresh conversations to have with teams, and using AI in accurate, helpful ways.

The Mary Poppins of CX, strategy, PMF☂️

The Stepstone Group

Macy's

Arizona State University

Debbie Levitt, MBA, CPIC, ACC

Product, Service, & Experience Strategist, Researcher, Service Designer

AI and Excellent Research for Conversion, Retention, Growth, and PMF

Debbie Levitt

Decades in product and service strategy, CX & UX. Change agent. Problem finder and solver.

<h3>Why I enrolled</h3>
<p class="p2-tall">I'm a UX Researcher at a cloud company (centered around sites) for building, growing and optimizing digital experiences. I have been conducting research for a niche product space for about an year in my organisation. <br></p><p class="p2-tall">However, this year, I am involved in cross-product projects that not only demands deep domain knowledge and emergining tech but a well-thought out approach to PMF-related research, especially for products that aim to bring vast user base which brings in a strong need of evaluating if at all these initiatives provide value to them.<br></p><p class="p2-tall">So my main goal is to build a toolkit for myself to apply PMF concepts in my day to day, understand optimal and conscious ways of using AI and drive product strategies rooted in strong research.  </p>
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<h3>What I’ll apply</h3>
<p class="p2-tall">The PMF framework and the skills! I am actively trying to use it in varying levels when planning research, facilitating stakeholder discussions and crafting share outs. I really find the skills nifty and I am looking at using the handbook to gain more control over the synthesis process to make sure it aligns with what research aims to find out. <br><br>I am yet to check out the last office hours which I unfortunately missed! I am sure there are valuable nuggets of information on how to approach synthesis. :)</p>
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Certificate

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