AI and Excellent Research for Conversion, Retention, Growth, and PMF
Debbie Levitt, MBA, CPIC, ACC
The Mary Poppins of CX/UX ☂️
Practical techniques to improve work quality, efficiency, and strategy.
In decades of consulting and strategy work, leaders and execs have never asked me to help them fail more or fail faster. They want me to find and solve problems, identify and mitigate risk, make teams more efficient, and make products and services more successful.
We waste time and money trying to solve problems we don't understand for target markets we don't understand.
Light on slides, heavy on action! 24 hours of live instruction + 4 hours of live Q&A/AMA. Continued support in Discord.
Key goals:
Learn the Atomic PMF model (macro/meso/micro levels) and process.
Every method tells you to understand customers and do discovery research, but rarely tells you how to do it well. We'll examine what makes research Excellent.
Where AI augments research, problem finding, & solving (and where it hurts those).
How to use AI in qualitative research.
Speak more of the business's language.
Tie customer needs to business impact.
View the detailed syllabus/course plan.
Great for tech and corporate workers and leaders, startup founders, and freelancers. Definitely for Researchers wanting to add AI thoughtfully to their process.
High failure rates aren't normal. Stop celebrating failure and learn to succeed.
What you’ll learn
Fresh ways of working, fresh conversations to have with teams, and using AI in accurate, helpful ways.
Learn macro-, meso-, and micro-level PMF, and diagnose where your product is breaking.
You can't fit products to a market you don't understand. Make evidence-based decisions instead of using assumptions and intuition.
Customers judge you! They measure the ROI, value, and quality that you deliver.
Improve conversion, retention, growth, and success.
Poor research and false validations kill products. Learn how to bring Excellent Research into your ways of working.
Speak more of the business's language to help them understand customers, priorities, and what's likely to pay off.
Where AI can help us with research, documentation, strategy, solutions, and more.
And where it can't... where we still need our human intelligence, experience, empathy, and abilities.
Watch and learn from my workflow. Catch and challenge AI when it hallucinates or returns unusable crap.
Learn directly from Debbie
Debbie Levitt, MBA, CPIC, ACC
Product, Service, & Experience Strategist, Researcher, Service Designer
Who this course is for
You're under pressure to use AI but have no idea where it helps vs. where it sucks. You want to learn practical techniques, not theory.
You're tired of high failure rates and vibe producting. Learn why products fail and how to find (and keep) product-market fit.
You're a PM, Founder, Researcher, Designer, or Strategist drowning in guesses and assumptions. Put "strategy" back in "product strategy."
Prerequisites
None! No gatekeeping. 😊
The course welcomes everybody at every level. New to tech work, a new startup founder, or been doing this for decades? You belong here.
What's included
Live sessions
Learn directly from Debbie Levitt, MBA, CPIC, ACC in a real-time, interactive format.
Free Digital Book
Get a free digital copy of Debbie's Feb 2026 book, "Atomic Product-Market Fit."
Fresh Ways to AI
I've been using Claude heavily for well over a year, and one of my favorite things is that Claude loves to tell me secrets about how it works. These help me use Claude more efficiently and effectively with less frustration. I'll be sharing these techniques with you as well!
Free Discord Community
Conversations & support continue beyond the course. The Delta CX Hive community supports wherever you're headed on life's and work's paths.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Lifetime access
Go back to course content and recordings whenever you need to.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
10 live sessions • 8 lessons
Week 1
Apr
11
Module 1: Product-Market Fit (PMF)
Sat 4/113:00 PM—6:00 PM (UTC)Apr
11
Module 2: Excellent Research
Sat 4/117:00 PM—10:00 PM (UTC)Apr
12
Module 3: Research Analysis & Synthesis with AI
Sun 4/123:00 PM—6:00 PM (UTC)Apr
12
Module 4: Same Data, Different AI Tools
Sun 4/127:00 PM—10:00 PM (UTC)
Live Modules
Now you try it!
Week 2
Apr
18
Module 5: Report and Artifacts
Sat 4/183:00 PM—6:00 PM (UTC)Apr
18
Module 6: Possible Solutions
Sat 4/187:00 PM—10:00 PM (UTC)
Apr
14
Live Q&A/Office Hours - Session 1
Apr
16
Live Q&A/Office Hours - Session 2
Live Modules
Now you try it!
Free resource
2026 Handbook: AI for Qual UXR Analysis, Synthesis, and Reporting
This is my how-to guide. During the course, I'll bring this to life by doing the work and demonstrating the techniques.
Schedule
Live sessions
6-12 hrs / week
All sessions are LIVE, not videos you watch (and I'm only here for Q&A). Join in live and shape the work we learn about and do!
Tue, Apr 14
7:00 PM—8:00 PM (UTC)
Thu, Apr 16
7:00 PM—8:00 PM (UTC)
Tue, Apr 21
7:00 PM—8:00 PM (UTC)
Optional Homework
2 hrs / week
There is no asynchronous content. But please try what you're learning, and join the Q&A/Office Hours calls so I can help and support you.
Frequently asked questions
$399
USD