The Mary Poppins of CX, strategy, PMF☂️

This course is no longer available on Maven. Please visit https://atomicpmf.com/courses for this and other courses.
This is now a 2-day course at a lower price than it was on Maven.
Fresh ways of working, fresh conversations to have with teams, and using AI in accurate, helpful ways.
Learn macro-, meso-, and micro-level PMF, and diagnose where your product is breaking.
You can't fit products to a market you don't understand. Make evidence-based decisions instead of using assumptions and intuition.
Customers judge you! They measure the ROI, value, and quality that you deliver.
Improve conversion, retention, growth, and success.
Poor research and false validations kill products. Learn how to bring Excellent Research into your ways of working.
Speak more of the business's language to help them understand customers, priorities, and what's likely to pay off.
If humans are your customers, you'll need to understand them. Nearly every model and framework suggests or requires this!
If we want to work faster, then we have to work smarter. Guesses and failures are slow and expensive.
Where AI can help us with research, documentation, strategy, solutions, and more.
And where it can't... where we still need our human intelligence, experience, empathy, and abilities.
Watch and learn from my workflow. Catch and challenge AI when it hallucinates or returns unusable crap.

Product, Service, & Experience Strategist, Researcher, Service Designer

You're under pressure to use AI but have no idea where it helps vs. where it sucks. You want to learn practical techniques, not theory.
You're tired of high failure rates and vibe producting. Learn why products fail and how to find (and keep) product-market fit.
You're a PM, Founder, Researcher, Designer, or Strategist drowning in guesses and assumptions. Put "strategy" back in "product strategy."
The course welcomes everybody at every level. New to tech work, a new startup founder, or been doing this for decades? You belong here.

Live sessions
Learn directly from Debbie Levitt, MBA, CPIC, ACC in a real-time, interactive format.
Free Digital Book
Get a free digital copy of Debbie's Feb 2026 book, "Atomic Product-Market Fit."
Fresh Ways to AI
I've been using Claude heavily for well over a year, and one of my favorite things is that Claude loves to tell me secrets about how it works. These help me use Claude more efficiently and effectively with less frustration. I'll be sharing these techniques with you as well!
Templates and AI Skills
Templates in Miro and skills you can upload into your Claude account (or replicate for other AI systems).
Free Discord Community
Conversations & support continue beyond the course. The Delta CX Hive community supports wherever you're headed on life's and work's paths.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Lifetime access
Go back to course content and recordings whenever you need to.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
9 live sessions • 8 lessons
May
29
Module 1: Product-Market Fit (PMF)
May
29
Module 2: Excellent Research
May
30
Module 3: Research Analysis & Synthesis with AI
May
30
Module 4: Same Data, Different AI Tools
May
31
Module 6: Possible Solutions
May
31
Module 5: Report and Artifacts
Jun
7
Live sessions
6-12 hrs / week
All sessions are LIVE, not videos you watch (and I'm only here for Q&A). Join in live and shape the work we learn about and do!
Sun, Jun 7
7:00 PM—8:00 PM (UTC)
Tue, Jun 9
7:00 PM—8:00 PM (UTC)
Thu, Jun 11
7:00 PM—8:00 PM (UTC)
Optional Homework
2 hrs / week
There is no asynchronous content. But please try what you're learning, and join the Q&A/Office Hours calls so I can help and support you.
"This has been an incredibly valuable course for me! I learned a lot about how to apply critical thinking when doing design research through the Atomic Product-Market-Fit model. The live sessions with working with Claude and other LLMs have been really insightful to see just how Debbie applies the PMF principles and directives to extract optimum valuable information during the research synthesis and strategizing phase. I also find the resources very helpful in my day-to-day to conduct research. 😀 Very happy to have been a part of the course. Debbie rocks!"

Student from Cohort #1
"Debbie developed a framework from which you can structure your next product, service, or experience to achieve product-market fit. You don't have to guess. You don't have to wait until the product or service launches to fix it. The course also includes instructions (and a skill!) on how to use AI as your sidekick during research while keeping the rigor it requires. Debbie tested AI extensively to figure out where it could actually help, and built a skill around what works: analysis and synthesis. If you're looking to augment your practice as a researcher, this is definitely the course to take. AI shouldn't be doing the "thinking." It should be helping you. And this course can teach you how, with a tested and refined skill that follows a thorough process you can use right away!"

Student from Cohort #1
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