World-class Academy

February 2026 Cohort 

December 2025 Cohort

April 2026 Cohort

In this course, you will master how world-class social media managers think, operate, and lead. You’ll learn how to build strategies that drive real business results, understand audiences deeply, communicate with confidence, and earn respect from stakeholders. You’ll get the exact frameworks, systems, and soft skills that separate average managers from the ones companies fight to hire. By the end, you won’t just be better at social media, you’ll be more influential, more trusted, and more in control of your career growth.

From executor to strategic leader who drives real results and earns trust.


Course syllabus

You should already know how to post, schedule, or manage content on at least one platform.

Basic understanding of social media platforms

Even 3–6 months is enough. This course builds on real-world context, not theory.

Some hands-on experience (internship, agency, or in-house)

If you’re ready to move from execution to strategy, leadership, and business impact, this is for you.

Willingness to think beyond “just content”

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Social Media ManagersWho are tired of just posting content and want to build real strategies, earn respect, and be seen as leaders

Marketing / Brand ManagersWho use social media and want to understand how it drives business results and supports the full marketing funnel

Aspiring Social Media associatesWho want to move beyond execution, lead campaigns with confidence, and become the go-to expert in the room.

Who is this course for

What you’ll get out of this course

No more guessing or copying competitors. You’ll know exactly what to do and why.

Build a clear, actionable social media strategy you can present and execute with confidence.

Operate like a pro, organize chaos, and increase your output without burning out.

Streamline your workflow using briefs, templates, and systems that save hours weekly.

You’ll finally be taken seriously by managers, clients, and stakeholders.

Learn to communicate like a leader, earn trust, push back smartly, and get buy-in fast.

Stop hoping for opportunities, start positioning yourself to receive them.

Craft a standout personal brand and portfolio that help you land your dream role.

No more miscommunication, delays, or wasted budgets.

Learn how to manage agencies like a pro, with mutual respect and higher output.

Never run out of content ideas, and make every post purposeful.

Develop a repeatable content framework that drives engagement and brand love.

Know how to amplify your strategy with distribution, not luck.

Master paid social basics and build a simple, effective media plan that drives impact.

Move beyond vanity metrics and show real impact.

Track what truly matters, set north-star metrics and benchmarks that tell real results.

This course gives you the strategic edge, the tools, and the confidence to become the social media leader companies rely on.

and more...

Become a strategic, world-class social media manager who drives real business results and becomes the person brands fight to hire.


Spotify

Reebok

Comedy Central

Activision Blizzard

Yazan Al Tamimi

Search Without Search Bars

Social & Content Marketing Expert

Learn why traditional search funnels are failing and how to chart the new, non-linear path customers take on social feed

Map the new consumer discovery path

Get a framework to turn paid social from a sales channel into a system that shapes demand before the search ever happens

Build a demand engineering system

Learn to build content clusters that align with specific behavioral states for higher ROAS

Create content for behavioral states

From Ads to Entertainment: How to Win on Social in 2026

Social & Content Expert (Former Social Lead at Spotify)

Master the entertainment-first framework behind Duolingo's 17M followers and Scrub Daddy's $340M revenue in 2024.

Create Entertainment-First Content People Actually Love

Develop a distinctive brand personality people connect with. Learn why personality beats perfection on social media.

Build a Brand Personality People Connect With Emotionally

Learn pattern interruption and curiosity gaps. Understand why bizarre content goes viral and drives engagement.

Master the Psychology and Neuroscience of Viral Content

Eliminate approval bottlenecks and learn the zero-approval workflow. Empower your team for real-time marketing success.

Structure Your Team for Speed and Real-Time Marketing

Master the brandformance model. Learn how to allocate budget between team, paid amplification, and performance marketing

Balance Brand-Building & Performance Marketing Effectively

The Ultimate Frameworks of World-Class Social Media Managers

How to plan your day so you are never last minute again.

The Planning Habits That Kill Chaos

How world-class social media managers handle deadlines, manage expectations, push back on unrealistic asks.

Accountability Systems That Build Massive Trust

How to move from “content executor” to strategic partner.

Learn directly from World-class Academy

World-class Academy

Courses

The World-class Social Media Manager

Lightning Lessons

Search Without Search Bars

From Ads to Entertainment: How to Win on Social in 2026

The Ultimate Frameworks of World-Class Social Media Managers