Personal Branding for Women in Growth & Experimentation

Lucia van den Brink

CRO agency founder. 17K LI Followers

Daphne Tideman

Growth advisor. 26K LI Followers

Become the recognizable expert you were meant to be.

And please, do one thing: stop waiting for permission.

You're in growth, product, marketing, or data. You know your stuff. But visibility is becoming the deciding factor in who gets the interesting opportunities, and most people in our field are still waiting until they feel ready.

We're not LinkedIn gurus. We're practitioners — a fractional growth consultant and a CRO agency founder — who built audiences of 26K and 17K LinkedIn followers alongside real client work. No viral moments. Just a clear strategy and consistency.

This cohort gives you the positioning, profile, and content system to do the same.

One more thing: for every ticket sold, we offer a free spot to someone in the community who's out of work or in financial difficulty. Buying a place means giving one too. Free sign-ups are here.

What you’ll learn

From invisible expert to recognised voice - with a strategy, a profile, and a published post to prove it.

  • You'll define exactly who you help, what problem you solve, and what makes you different.

  • So when someone lands on your profile or hears your name, they get it immediately

  • You'll leave with a written positioning statement you can use across your profile, bio, and introductions.

  • You'll identify three content themes rooted in your expertise and point of view, so you never stare at a blank page wondering what to post.

  • You'll leave with a full content pillar framework and 10+ post ideas per pillar, ready to go.

  • You'll rewrite your headline, about section, and banner so that the right people immediately understand your value and what to do next.

  • You'll leave with a fully optimised profile you're proud to share with people.

  • You'll write, workshop, and publish a real LinkedIn post during the programme with feedback from peers and instructors before it goes live.

  • You'll leave with a content routine already blocked in your calendar. Even if you've posted before, this time will feel different.

  • You'll map out your value ladder from free content through to your core offer.

  • So you can see exactly how your personal brand translates into income or opportunity.

Learn directly from Lucia & Daphne

Lucia van den Brink

Lucia van den Brink

CRO agency founder. 17K LinkedIn followers. Co-founder of WiE.

Daphne Tideman

Daphne Tideman

Fractional growth advisor. 26K LinkedIn followers. Co-founder WiE.

See all products from Lucia van den Brink

Who this course is for

  • Women in growth, product, marketing or data delivering results inside their org, but invisible outside it, and ready to change that.

  • Women consultants and fractionals in growth, product, marketing or data whose online presence doesn't yet reflect the quality of their work.

  • Anyone in experimentation, growth or product who suspects staying invisible is costing them more than showing up ever would.

What's included

Live sessions

Learn directly from Lucia van den Brink & Daphne Tideman in a real-time, interactive format.

1 Year Access

Go back to course content and recordings whenever you need to over the next year. The deadline is to push you to take action.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

2 live sessions • 21 lessons

Week 1

Jul 10—Jul 12

    Jul

    10

    KO WiE Cohort: Goals & Proposition

    Fri 7/101:00 PM—2:30 PM (UTC)

    The truth about personal branding

    1 item

    Ikigai

    1 item

    Defining your positioning

    1 item

    Content Strategy

    1 item

    Channels

    1 item

    Monetizing your brand

    1 item

Week 2

Jul 13—Jul 19

    Your profile matters

    1 item

    Headline

    1 item

    Profile Photo + Banner

    1 item

    Other improvements

    1 item

    About section

    1 item

    Engaging with others

    1 item

Schedule

Live sessions

3 hrs

Two sessions of 1.5 hours each

    • Fri, Jul 10

      1:00 PM—2:30 PM (UTC)

    • Fri, Jul 24

      3:00 PM—4:30 PM (UTC)

Projects

6-12 hrs

You'll actively complete a workbook that will help you work out your positioning, content strategy and more as well as work to update your LinkedIn.

Async content

2-4 hrs

You'll receive a video course to guide you through the workbook.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

£258

GBP

Jul 10Jul 24
Enroll