.png&w=384&q=75)
Will Leatherman
Founder at Catalyst Content
Most founders open Claude, type "help me write a lead magnet," and get back generic mush. The model isn't the problem — the prompt is. These five prompts are the exact ones we use at Catalyst to take a lead magnet from idea to inbox: ideation matched to your ICP, packaging that names and positions the asset, content creation from raw material, a LinkedIn post that drives comments, and a DM that qualifies the lead without pitching.
Generate lead magnet ideas with the Ideation Prompt
Name and position your magnet with the Packaging Prompt
Turn raw material into the asset with the Content Creation Prompt
Write the LinkedIn promo with the Post Creation Prompt
Qualify leads with the DM Prompt
Free
5 prompts that cover every stage of building a lead magnet — ideation, packaging, content, post, and DM.