Ai & automation

Viral Lead Magnet Prompts

Will Leatherman

Will Leatherman

Founder at Catalyst Content

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Most founders open Claude, type "help me write a lead magnet," and get back generic mush. The model isn't the problem — the prompt is. These five prompts are the exact ones we use at Catalyst to take a lead magnet from idea to inbox: ideation matched to your ICP, packaging that names and positions the asset, content creation from raw material, a LinkedIn post that drives comments, and a DM that qualifies the lead without pitching.

Steps:

  1. Generate lead magnet ideas with the Ideation Prompt

  2. Name and position your magnet with the Packaging Prompt

  3. Turn raw material into the asset with the Content Creation Prompt

  4. Write the LinkedIn promo with the Post Creation Prompt

  5. Qualify leads with the DM Prompt

Free

5 prompts that cover every stage of building a lead magnet — ideation, packaging, content, post, and DM.