
Will Leatherman
Founder, Catalyst Content
Most teams treat AI as a one-off drafting tool — and get faster generic posts. The leverage isn't the prompt, it's the workflow.
This is the exact Claude skill we run for Catalyst. Every Monday it pulls fresh signal from three LinkedIn profiles, ranks 8–10 content ideas, and writes 5 full drafts — each one aimed at a specific buyer and the job they're trying to get done.
It's the content engine we built live, unbundled into something you can install and adapt in about 15 minutes.
What's in the download:
The installable skill (works in Claude Code or plain Claude)
A Source of Truth template, plus a filled-in example
A sample of a full weekly output
A README that walks you through setup
Built by Will Leatherman, who's built 50+ B2B content engines. The drafts get you 80–90% of the way — add your own take on the top few and you're posting content that sounds like you, not a robot.
Free
The Claude skill that drafts 5 ICP-targeted LinkedIn posts every Monday — the exact engine we built live.