Content & hooks

The B2B Viral Content Blueprint

Will Leatherman

Will Leatherman

Founder at Catalyst Content

See all products from Will

LinkedIn reach is down. Posts that used to pull thousands of views now disappear in a feed nobody scrolls. Most founders respond by posting more — which only digs the hole deeper. This guide gives you the exact system we used to generate 10,000,000+ impressions and $8M+ in pipeline without ads or cold email: the viral post formula, the lead magnet engine that converts attention into meetings, and 10 plug-and-play templates you can ship this week.

Steps:

  1. Diagnose why your LinkedIn reach is down

  2. Learn the winning game on LinkedIn now

  3. Create a lead magnet that pulls attention

  4. Build a lead magnet fast (3 proven shortcuts)

  5. Package your lead magnet for conversion

  6. Apply the viral post formula

  7. Monetize your lead magnets

  8. Execute the action plan

  9. (BONUS) Steal from 10 proven B2B lead magnet templates

Free

Turn LinkedIn content into pipeline — the system Catalyst uses to drive meetings without ads or cold email.