The 7-Step LinkedIn Call Funnel

You're running LinkedIn outreach — or thinking about it — and you want it to turn into booked calls, not ghosted DMs. But most LinkedIn funnels skip the steps that actually convert. Connection requests get ignored. Cold DMs land flat. Your profile isn't doing any selling between touches. This is the exact 7-step funnel Catalyst has used to help facilitate over $1M in revenue from LinkedIn — each step builds on the last, from the first connection request to the moment a call gets booked.

1. Send connection requests that get accepted

2. Write cold DMs that earn replies, not deletes

3. Use lead magnets as the bridge from DM to interest

4. Layer content that warms every contact between touches

5. Build a profile that closes for you

6. Run InMails as a targeted outbound channel

7. Convert profile viewers into pipeline

8. (BONUS) Steal directly from Catalyst's lead magnet swipe file