Agent

Run Your Marketing on a Weekly Loop (An Agent Is Just a Markdown File)

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

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Most marketing agents are a prompt you have to remember to run. By week three you are rewriting the whole thing, or it sits there.

A real agent needs three things. Your data in one place, a schedule it runs on, and a loop that reads its own results and gets better.

This folder gives you all three. A researcher finds what your buyers complain about. A creator turns that into ads in your voice. An analyst reads the results and tells next week's creator what won.

What's in the download:

  • CLAUDE.md, the context file every agent reads before it does anything

  • brand/voice.md, the voice rules, ready for you to replace with your own

  • agents/researcher.md, agents/creator.md and agents/analyst.md, one job each

  • learnings.md, where the analyst writes and the creator reads

  • inputs/, a sample results file and a sample of pasted podcast notes

  • outputs/, with an example of what a creator run produces

  • README.md, the order to set it up in

Built by Will Leatherman and the team at Catalyst, who've built content and AI search systems for 150+ B2B companies.

Free

Three agents that research buyer pain, write your ads, and learn from results every week. Free Claude Cowork folder.

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