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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Most marketing agents are a prompt you have to remember to run. By week three you are rewriting the whole thing, or it sits there.
A real agent needs three things. Your data in one place, a schedule it runs on, and a loop that reads its own results and gets better.
This folder gives you all three. A researcher finds what your buyers complain about. A creator turns that into ads in your voice. An analyst reads the results and tells next week's creator what won.
What's in the download:
CLAUDE.md, the context file every agent reads before it does anything
brand/voice.md, the voice rules, ready for you to replace with your own
agents/researcher.md, agents/creator.md and agents/analyst.md, one job each
learnings.md, where the analyst writes and the creator reads
inputs/, a sample results file and a sample of pasted podcast notes
outputs/, with an example of what a creator run produces
README.md, the order to set it up in
Built by Will Leatherman and the team at Catalyst, who've built content and AI search systems for 150+ B2B companies.
Free
Three agents that research buyer pain, write your ads, and learn from results every week. Free Claude Cowork folder.