Catalyst's AI Content Writing System

Most founders open ChatGPT, paste in their LinkedIn drafts, and end up with posts that read like a press release. The output is generic because the prompt is generic — no audit, no voice, no system underneath it. This toolkit is what we use at Catalyst to ghostwrite founder content at scale: three custom GPTs, an audit framework that catches the bland stuff before it ships, and the SOPs that keep the human in the loop.

1. Generate post ideas with the Content Ideation GPT

2. Draft posts in the founder's voice with the Ghostwriter GPT

3. Spec visuals with the Design Brief GPT

4. Run every post through Catalyst's Audit Framework to STAND OUT