Dms & outreach

Catalyst's LinkedIn DM Playbook

Will Leatherman

Will Leatherman

Founder at Catalyst Content

See all products from Will

You're sending LinkedIn DMs — or you know you should be. The inbox is supposed to be the highest-leverage place to book calls. But most founders don't have a system for any of it. They guess at lead lists. Write DMs in the moment. Have no tracking to know what's working. This is the exact SOP Catalyst uses to book 3–5 sales calls a week from the DMs — prospect lists, the 5-message framework, the psychology behind why it works, 30+ swipe-file conversations, and a tracking spreadsheet to keep it running.

Steps:

  1. Run the 5-message framework for LinkedIn DMs

  2. Find prospects without Sales Navigator (free method)

  3. Build crystal-clean lead lists with the Sales Navigator system

  4. Apply DM psychology and subtle psychological signaling

  5. Study 30+ real DM conversations that booked calls (swipe file)

  6. Track your outreach with Catalyst's tracking spreadsheet

Free

Catalyst's exact SOP for booking 3–5 sales calls per week in the LinkedIn DMs.