Funnels & systems

The B2B LinkedIn Pipeline OS

Will Leatherman

Will Leatherman

Founder at Catalyst Content

See all products from Will

You're posting on LinkedIn — or running outbound — and trying to turn one of them into pipeline. But most founders treat content and outbound as separate motions. Content gets posted into the void. Outbound goes out cold. Neither builds enough trust to convert. This is the full operating system Catalyst uses internally — eight playbooks that wire magnetic content into signal-based outbound, so your LinkedIn becomes a pipeline engine instead of a billboard.

Steps:

  1. Build a magnetic content engine with the Magnetic Content Blueprint

  2. Apply DM psychology and subtle psychological signaling

  3. Pull crystal-clean lead lists using the Sales Navigator system

  4. Find prospects without Sales Nav (free method)

  5. Convey spontaneity in the DMs so they don't read as automation

  6. Use the Viral Lead Magnet Framework to convert attention into leads

  7. Pass the robot detector so LinkedIn doesn't throttle your account

  8. Install the Authority Profile Playbook so your profile does the selling

Free

The complete content + outbound system Catalyst uses to book 100s of calls and scale B2B pipelines from LinkedIn.