Framework

Self Improving Content System

Will Leatherman

Will Leatherman

Founder, Catalyst Content

See all products from Will

Most teams treat AI as a one-off drafting tool and get faster generic posts. The leverage isn't the prompt. It's the workflow.

This is the exact Claude skill we run for Catalyst. Every Monday it pulls fresh signal from your real sales calls, your best-performing posts, and the creators you watch. It ranks 8 content ideas and writes 5 full drafts. Each one is aimed at a specific buyer and the job they're trying to get done.

It's the content engine we built live, unbundled into something you can install and adapt in about 15 minutes.

What's in the download:

  • The installable skill (works in Claude Code or plain Claude)

  • A Source of Truth template, plus a filled-in example

  • A sample of a full weekly output

  • A README that walks you through setup

Free

Wake up to five publish-ready posts every week, built from your real sales calls and best content.