Funnels & systems

The 4-Step Funnel For LinkedIn Pipeline

Will Leatherman

Will Leatherman

Founder at Catalyst Content

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The 4-step funnel Catalyst uses to turn LinkedIn into a steady pipeline of booked sales calls.

Steps:

  1. Post authority content that proves you're the obvious expert for your ICP

  2. Run a lead magnet giveaway post that triggers comment volume and qualified leads

  3. DM every commenter using the 5-message framework and the follow-up poll

  4. Spot the buying signals and book the call without feigning scarcity

Free

The 4-step funnel Catalyst uses to turn LinkedIn into a steady pipeline of booked sales calls.