The $100M Lead Magnet Framework

Most B2B founders post on LinkedIn and look identical to everyone else in their category — same tips, same hot takes, same templates. The result is content that gets likes but never fills pipeline, because nothing inside it gives a buyer a reason to raise their hand. This framework is what we use at Catalyst to build lead magnets that turn LinkedIn attention into pipeline: three value vectors that make a founder un-ignorable, three lead magnet types that actually convert, and the Splinter Strategy for shipping them fast.

1. Start here — orient before building

2. Understand why lead magnets win at scale

3. Pick your value vector (stop being interchangeable)

4. Choose between the 3 types of lead magnets

5. Apply the Splinter Strategy to ship fast

6. Match your magnet to your buyer's dream outcome

7. Build attraction offers tuned for LinkedIn

8. Execute your action plan