Framework

Build a Week of LinkedIn Posts That Book Calls, in Claude (Every Post Waits for Your Yes)

Will Leatherman

Will Leatherman

Founder, Catalyst GTM Agency

See all products from Will

Build a week of LinkedIn posts in Claude that sound like you and give the right

AI makes posting easy and makes the posts worse. One small business owner let a team of AI agents post for him 351 times. By the bot's own log, those posts got 0 likes and 0 comments.

This is the starter kit from Your LinkedIn Sales Engine, the session we ran with Taplio. It is one folder you open in Claude Cowork, with four agents that each have one job. The researcher finds posts from smaller accounts in your niche that beat their audience size. The strategist turns them into ten ideas that carry your beliefs and picks five. The writer drafts those five in your voice and saves them to Taplio. The scheduler queues the week once you say "schedule".

Every week follows the same mix. Three posts build trust, a belief, a proof and a system. Two start a conversation, a call-out and an offer. Each post ends on the CTA its slot asks for. Where Claude doesn't know a number or a name, it leaves a bracket for you to fill.

Week one takes about an hour, and it ends with five posts queued.

What's in the download:

  • CLAUDE.md, the context file every agent reads first, with what you sell, who you sell to, your niche and how you sound

  • beliefs.md and this-week.md, the two files every post starts from

  • weekly-mix.md, the five slots in a week and the CTA each one ends on

  • Six agent files. Four make the week, and the weekly pulse and the engager come in weeks two and three

  • BUILD_STEPS.md, every prompt from the live session in order, with the three comment prompts Taplio's team wrote for it

  • run-the-week.md, the two scheduled tasks ready to paste

  • Two prompts that find your beliefs and fill the content matrix, with a filled example of each

  • PREREQUISITES.md and a README, so you know what to have open before step 1

You need the Claude desktop app with Cowork, and a Taplio account on a plan that includes API access. Scheduled runs read files on your computer, so it has to be awake with Claude open. No Taplio yet? The first page of BUILD_STEPS.md shows how to get five posts from any Claude chat.

Built by Will Leatherman and the team at Catalyst, who've built content systems for 150+ B2B companies. It's the same setup Will runs for his own LinkedIn.

Free

Build a week of LinkedIn posts in Claude that sound like you and give the right buyer a reason to reply.

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