Build Content AI Cites From Your Sales Calls (No Keyword Tool Needed)

Most marketers pick topics from a keyword tool. In most months, 65 to 85% of what people ask ChatGPT doesn’t match a single keyword in the database.

Your buyers already told you what to write. It’s sitting in your sales calls and in the Reddit and X threads where they compare vendors.

This starter project turns that raw material into a ranked content plan and one finished page per question, in your buyers’ own words. Then it checks who AI cites every Monday, so you see the trend instead of a single screenshot.

What’s in the download:

• A category file you fill in once with your market, your buyers, the words they use and who you compete with

• A page types guide that matches each kind of buyer question to the page that answers it, with the evidence behind each row

• A miner agent that pulls buyer lines from your sales calls (Granola or pasted transcripts) and from Reddit and X

• A question bank agent that groups those lines into the questions buyers ask AI, keeping their exact words

• A winning agent and a content plan agent that read your AEO audit and rank the pages to make

• A page builder that drafts one answer page from a call, with a source for every claim

• A weekly citation check that asks ChatGPT your buyer questions and records who it cites

• Step by step prompts, a practice call, and a finished example run to compare against

Built by Will Leatherman and the team at Catalyst, who’ve built content and AI search systems for 150+ B2B companies.