Framework

Turn One Sales Call Into a Newsletter Your Buyers Want (Claude Code Engine)

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

See all products from Will

Every week you sit down to write the newsletter and hit the same blank page. Meanwhile the best topic already happened. On your last sales call a buyer asked a real question, raised a real objection, and told you exactly what they're struggling with, in their own words.

This is the exact engine we built live in Claude Code. It mines a call transcript for the real questions and moments, picks the single sharpest one for your audience, and drafts a newsletter issue in your voice. One question, one idea, one soft ask. It works off what was actually said, so it never invents.

It's the engine we built live, packaged so you can install it and turn your next call into an issue in about 15 minutes.

What's in the download:

  • The full Claude Code project, with a README and build steps that include every prompt

  • The three reusable prompts: mine the call, pick the issue, write the issue

  • A voice template you fill from your own past issues, plus a newsletter template

  • A fictional example call and the example issue it produces, so you can see the shape

Built by Will Leatherman and the team at Catalyst, who've built content systems for 150+ B2B companies. Every line traces back to something a real buyer said, so the draft gets you most of the way and sounds like you, not a robot.

Free

Turn one sales call into a newsletter your buyers actually want, in their own words. Built in Claude.