Framework

Wake Up to a Week of LinkedIn Posts in Your Voice (Claude Code Engine)

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

See all products from Will

AI is bad at having a point of view and great at research and formatting. So the failure isn't the writing. It's that the model doesn't know your strategy, your buyer, or what you actually believe. Ask it for a post and you get something clean and generic that could belong to anyone.

This is the exact content engine we built live in Claude Code. You give it a source of truth, your positioning, ICP, buyer personas, and beliefs, and it pulls signal from your own posts and a couple of creators you learn from, filters every idea against your strategy, and drafts five posts in your voice. Every draft serves one buyer and the job they're trying to get done.

It's the engine we built live, packaged so you can install it and run your first week in about 20 minutes.

What's in the download:

  • The full Claude Code project, with a README and prerequisites

  • A source-of-truth template you fill with your positioning, ICP, personas, and beliefs, plus a filled example

  • The weekly skill: pull signal, filter against your strategy, draft in your voice

  • An anonymized sample output so you can see the shape

Built by Will Leatherman and the team at Catalyst, who've built content engines for 150+ B2B companies. It grounds every draft in your own strategy and never invents a stat or a client, so the drafts get you most of the way and sound like you, not a robot.

Free

Wake up to a week of LinkedIn posts in your voice, built from what you already do. Never blank-page again.