Vijay Rajendran

A new format for the End of the Year! A one day work shop for Americas and EMEA time zones.

Cohort 3

A new 1 day workshop with the essentials for B2B Founder Sales (APAC and Mid East Friendly Time).

Cohort 4

Cohort 7

Cohort 5

Cohort 6

Welcome to the first cohort of the course Prepare your Startup for Corporate Partnership Success.

Cohort 1

Cohort 2

Cohort 8

My former team and I set out to interview twelve prominent innovation practitioners from a range of&nbsp;industries to see how internal stewards of innovation are trying to make it happen and what best practices they might share with their peers. The results may surprise you.

Startup-Corporate Experiments: Finding Success with Proof-of-Concepts

As a startup, getting your first enterprise customers can be a daunting task. Enterprise customers typically require more resources, time, and effort to win over compared to smaller businesses or individual consumers.

5 tips to get your first enterprise customers
 

Sales professionals who drive revenue through client engagement and pipeline management.

Startup founders building new businesses, from MVP to scale.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Marketing to business buyers — account-based marketing, demand generation, and enterprise sales cycles.

Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. (Now in a one-day workshop).

20+ years of investing in and supporting entrepreneurs on their journeys

B2B Sales Strategy for Startup Founders

Managing partner

CEO-Founder

Founder

Founder/CEO

Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating. Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.

Stop pitching and start listening

Course syllabus

Let's plan to test, learn, and iterate right away in your business.

Weekly projects

Course Schedule

Founders and CEOsYou want to be more strategic in your approach when identifying the best markets and industries.

Business DevelopersYou want to find the right decision makers and establish traction by partnering with big companies.

Marketers and Product ManagersYou want to make progress even if you don't have product-market fit. We'll focus on how to get going.

Who is this course for

Key outcomes

Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think.&nbsp;

Get the right strategic footing

Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.

Solve Valuable Problems for your Future Customers

How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.

De-Risk your Solution for Decision Makers

You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow

Learn directly from Vijay Rajendran

Vijay Rajendran

Courses

B2B Sales Strategy for Startup Founders

Lightning Lessons

Value Propositions Your Customers Give a C^@p About

Resources

5 tips to get your first enterprise customers

Startup-Corporate Experiments: Finding Success with Proof-of-Concepts